Programmatic media buying automates transactions between media buyers and publishers to improve discovery, negotiation and workflow. It is appreciated for its ease, efficiency and analytics.
When a network running on BroadSign’s standard, advertiser-friendly platform opts-in to BroadSign Connect, available ad inventory is made accessible to the demand side and generates revenue that otherwise would have been lost. No business or technical development required.
Agencies can also benefit from quick access to global inventories through a single integration.
BroadSign Connect is easy to install and can be evaluated at no cost – the publisher is not charged until a revenue-generating ad is accepted and played through the platform.