Digital Signage

What is Digital Signage?
Digital signage is remotely controlled distribution and playback of digital content across networks of displays. It is used for delivering visual messages at point-of-purchase, or at any other public venue.

Why Digital Signage?
Digital signage delivers what marketers are looking for today: fine-grained targeting, consumer attention, accountability and measurable Return on Investment. Digital signage is not TV. It is a new and unique medium that combines the power of mass media with the precision of niche marketing. It provides direct communication with consumers at point of decision, where the viewer is either waiting for service or looking for the right product.

Which industry does digital signage belong to?
Digital signage is a result of the convergence between the information technology, electronic display devices and media industry. Technically, digital signage is part of the Outdoor/Out-of-Home media segment and is tracked by the statistics related to the above.

Having emerged in the 90s, the digital signage market has been growing at an accelerating rate. According to market studies, it will continue to expand rapidly in the foreseeable future as it makes mass communications more effective than ever before.

The driving force behind the rapid growth of digital signage is an acute market demand for a means of communication that delivers more accurate targeting and higher efficiency than traditional media. Such factors as the dropping prices of displays and hardware, and emerging standards and measurements are contributing to the growing acceptance of digital signage by advertisers.

To keep track of the trends in the digital signage industry, visit our digital signage blog.