Privacy Policy
Last modified: September 17, 2008
At BroadSign we recognize that privacy is important. This Privacy Policy
applies to all of the products, services and websites offered by BroadSign
International, Inc. or its subsidiaries or affiliated companies;
collectively, BroadSign's "services".
If you have any questions about this Privacy Policy, please feel free to
contact us through our website or write to us at:
Privacy Matters
c/o BroadSign International, Inc.
8400 Normandale Lake Boulevard
Suite 920
Minneapolis, MN 55437 USA
Information we collect and how we use it
We offer a number of services that do not require you to register for an
account or provide any personal information to us. In order to provide our
full range of services, we may collect the following types of information:
Information you provide - When you sign up for a BroadSign Account or other
BroadSign service or promotion that requires registration, we ask you for
personal information (such as your name, email address and an account
password). For certain services, we may also request credit card or other
payment account information which we maintain in encrypted form on secure
servers. We may combine the information you submit under your account with
information from other BroadSign services or third parties in order to
provide you with a better experience and to improve the quality of our
services. For certain services, we may give you the opportunity to opt out
of combining such information.
Cookies - When you visit BroadSign, we send one or more cookies - a small
file containing a string of characters - to your computer that uniquely
identifies your browser. We use cookies to improve the quality of our
service by storing user preferences and tracking user trends.
Log information - When you access BroadSign services, our servers
automatically record information that your browser sends whenever you visit
a website. These server logs may include information such as your web
request, Internet Protocol address, browser type, browser language, the date
and time of your request and one or more cookies that may uniquely identify
your browser.
User communications - When you send email or other communications to
BroadSign, we may retain those communications in order to process your
inquiries, respond to your requests and improve our services.
BroadSign only processes personal information for the purposes described in
this Privacy Policy. In addition to the above, such purposes include:
Providing our services to users, including the display of customized
content; Auditing, research and analysis in order to maintain, protect and
improve our services; Ensuring the technical functioning of our network; and
developing new services.
BroadSign processes personal information on our servers in the United States
of America, Canada and in other countries. In some cases, we process
personal information on a server outside your own country. We may process
personal information to provide our own services. In some cases, we may
process personal information on behalf of and according to the instructions
of a third party, such as our advertising partners.
If we propose to use personal information for any purposes other than those
described in this Privacy Policy and/or in the specific service privacy
notices, we will offer you an effective way to opt out of the use of
personal information for those other purposes. We will not collect or use
sensitive information for purposes other than those described in this
Privacy Policy and/or in the supplementary service privacy notices, unless
we have obtained your prior consent.
Most browsers are initially set up to accept cookies, but you can reset your
browser to refuse all cookies or to indicate when a cookie is being sent.
However, some BroadSign features and services may not function properly if
your cookies are disabled.
You can decline to submit personal information to any of our services, in
which case BroadSign may not be able to provide those services to you.
Information sharing
BroadSign only shares personal information with other companies or
individuals outside of BroadSign in the following limited circumstances:
We have your consent. We require opt-in consent for the sharing of any
sensitive personal information.
We provide such information to our subsidiaries, affiliated companies or
other trusted businesses or persons for the purpose of processing personal
information on our behalf. We require that these parties agree to process
such information based on our instructions and in compliance with this
Privacy Policy and any other appropriate confidentiality and security
measures.
We have a good faith belief that access, use, preservation or disclosure of
such information is reasonably necessary to (a) satisfy any applicable law,
regulation, legal process or enforceable governmental request, (b) enforce
applicable Terms of Service, including investigation of potential violations
thereof, (c) detect, prevent, or otherwise address fraud, security or
technical issues, or (d) protect against imminent harm to the rights,
property or safety of BroadSign, its users or the public as required or
permitted by law.
If BroadSign becomes involved in a merger, acquisition, or any form of sale
of some or all of its assets, we will provide notice before personal
information is transferred and becomes subject to a different privacy
policy.
We may share with third parties certain pieces of aggregated, non-personal
information. Such information does not identify you individually.
Please contact us at the address below for any additional questions about
the management or use of personal data.
Information security
We take appropriate security measures to protect against unauthorized access
to or unauthorized alteration, disclosure or destruction of data. These
include internal reviews of our data collection, storage and processing
practices and security measures, as well as physical security measures to
guard against unauthorized access to systems where we store personal data.
We restrict access to personal information to BroadSign employees,
contractors and agents who need to know that information in order to
operate, develop or improve our services. These individuals are bound by
confidentiality obligations and may be subject to discipline, including
termination and criminal prosecution, if they fail to meet these
obligations.
Data integrity
BroadSign processes personal information only for the purposes for which it
was collected and in accordance with this Privacy Policy or any applicable
service-specific privacy notice. We review our data collection, storage and
processing practices to ensure that we only collect, store and process the
personal information needed to provide or improve our services. We take
reasonable steps to ensure that the personal information we process is
accurate, complete, and current, but we depend on our users to update or
correct their personal information whenever necessary.
Accessing and updating personal information
When you use BroadSign services, we make good faith efforts to provide you
with access to your personal information and either to correct this data if
it is inaccurate or to delete such data at your request if it is not
otherwise required to be retained by law or for legitimate business
purposes. We ask individual users to identify themselves and the information
requested to be accessed, corrected or removed before processing such
requests, and we may decline to process requests that are unreasonably
repetitive or systematic, require disproportionate technical effort,
jeopardize the privacy of others, or would be extremely impractical (for
instance, requests concerning information residing on backup tapes), or for
which access is not otherwise required. In any case where we provide
information access and correction, we perform this service free of charge,
except if doing so would require a disproportionate effort. Some of our
services have different procedures to access, correct or delete users'
personal information. We provide the details for these procedures in the
specific privacy notices or FAQs for these services.
Enforcement
BroadSign regularly reviews its compliance with this Privacy Policy. Please
feel free to direct any questions or concerns regarding this Privacy Policy
or BroadSign's treatment of personal information by contacting us through
this web site or by writing to us at
Privacy Matters
c/o BroadSign International, Inc.
8400 Normandale Lake Boulevard
Suite 920
Minneapolis, MN 55437 USA
When we receive formal written complaints at this address, it is BroadSign's
policy to contact the complaining user regarding his or her concerns. We
will cooperate with the appropriate regulatory authorities, including local
data protection authorities, to resolve any complaints regarding the
transfer of personal data that cannot be resolved between BroadSign and an
individual.
Changes to this Privacy Policy
Please note that this Privacy Policy may change from time to time. We will
not reduce your rights under this Privacy Policy without your explicit
consent, and we expect most such changes will be minor. Regardless, we will
post any Privacy Policy changes on this page and, if the changes are
significant, we will provide a more prominent notice. Each version of this
Privacy Policy will be identified at the top of the page by its effective
date, and we will also keep prior versions of this Privacy Policy in an
archive for your review.
If you have any additional questions or concerns about this Privacy Policy,
please feel free to contact us any time through this web site or at:
Privacy Matters
c/o BroadSign International, Inc.
8400 Normandale Lake Boulevard
Suite 920
Minneapolis, MN 55437 USA
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