BroadSign Leadership

BroadSign Leadership

Burr Smith, Chairman and CEO of BroadSign

Burr Smith

Chairman, President and Chief Executing Officer

Burr Smith is the Chairman, President and CEO at BroadSign. Longstanding President of BroadSign’s main shareholder, Jedfam, Burr is deeply invested in the company’s success and has a strong propensity for identifying initiatives that move BroadSign, and the digital signage industry, forward.

In addition to his role at BroadSign, Burr is the Manager of Brisco-Davis Group, a position he has held for the past 17 years. Prior to this, he spent 15 years as Vice President of Sverdrup Investments Inc.

Burr holds an LLM in Taxation from the Washington University in St. Louis School of Law, a J.D. from the Emory University School of Law and a B.A. from Vanderbilt University.

Bruno Dumais, Vice President of Finance for BroadSign International, LLC

Jean Beaudry

Chief Operating Officer

As Chief Operating Officer, Jean Beaudry manages all of BroadSign’s daily operations. A strong team motivator, Jean has extensive experience in all aspects of software development and is reputed for his implementation of solid business plans and first-rate development practices.

Prior to joining the BroadSign team, Jean held leadership positions at Autodesk, Avid/Softimage and Microsoft where he delivered the most ambitious technologies related to computer graphics used in games, films and architecture.

Jean studied Computer Science at the Université du Québec à Montréal.

Skip Beloff, Vice president of sales for BroadSign International, LLC

Skip Beloff

Vice President, Sales

As Vice President of Sales, Skip Beloff leads BroadSign’s global sales strategy and is responsible for its direct and channel revenue.

No stranger to the industry, Skip brings to BroadSign over 27 years in media, advertising and technology sales. Prior to joining BroadSign, he founded and presided over Belstar Consultants Inc., an advertising and new technology consultancy, where he helped some of North America’s most prolific media and advertising companies innovate with non–traditional media solutions. Skip also served as Vice President of Mobile Promotions at Airborne Entertainment, a leading provider and publisher of premier mobile entertainment content and applications, as well as Executive Vice President and Partner at Dan Media, one of North America’s first and largest digital signage networks. Passionate and driven, Skip’s leadership was a key factor in the growth of Internet service provider TotalNet Inc., which grew to become Canada’s largest ISP, as well as CTV, Canada’s largest television network, where he spent 15 years in senior sales positions. 

Skip holds a Bachelors of Commerce in Marketing from Concordia University.

Bryan Mongeau, Vice President Technology for BroadSign International, LLC

Bryan Mongeau

Vice President, Technology

As BroadSign’s Vice President of Technology, Bryan Mongeau oversees all of the company’s technical aspects, including product development, quality assurance and IT operations where he provisions, deploys and maintains BroadSign’s private application cloud.

A co-founder of BroadSign, Bryan has greatly contributed to the development of its Digital Signage Software, both as a developer in the early days and later as the head of the R&D team. An industry veteran, he has over 13 years of experience in software development lifecycle management, nine of which have been in the digital signage industry. Bryan is a highly qualified and experienced manager with extensive hands-on expertise in the development and delivery of enterprise-grade SaaS applications and services.

Franco Romanelli, Vice President of Client Services for BroadSign International, LLC

Franco Romanelli

Vice President, Client Services

As Vice President of Client Services, Franco Romanelli oversees BroadSign’s support, technical consultation and managed services departments. In doing so, Franco ensures that the highest level of service is provided to BroadSign clients.

Franco joined BroadSign in 2004 as a support agent. Given that there was no support department in place at that time, he was handed the task of building one. As a result of Franco’s success, he then spearheaded the creation of the managed services department in 2007.

Franco holds a Computer Engineering degree from Concordia University.

Bruno Dumais, Vice President of Finance for BroadSign International, LLC

Bruno Dumais

Vice President, Finance

BroadSign’s Vice President of Finance, Bruno Dumais, possesses over 20 years of experience in financial, forecast and strategic planning, and is responsible for overseeing the company’s global financial activities.

Prior to joining BroadSign, Bruno was the Chief Financial Officer, Vice President of Finance and Consultant at Mitec Telecom for a duration of seven years. He has also held senior level positions in companies crossing a variety of sectors, such as Gestion Exponent, Nortel Networks and Premier Tech.

Bruno is a Chartered Professional Accountant and holds both a Bachelor in Business Administration from the University of Quebec in Rimouski and an International MBA from the University of Ottawa.