December 12, 2017|
Broadsign Control was formerly known as Broadsign Core
With bold creatives, dynamic content and the ability to target campaigns, digital out-of-home is one of the most creative, eye-catching and fastest growing advertising mediums. This, combined with the recent launch of programmatic buying options, makes DOOH a very attractive option for media buyers and advertisers to engage their audiences.
To ensure your network is ready to support every creative endeavour, we’ve launched a new version of our digital signage software, Broadsign Control 12.1. Using flexible technology focused on campaign success, your network will continue to push the boundaries of DOOH to offer brands the most modern way to reach their audience.
As programmatic gains traction in the industry, media buyers are looking for even more exciting ways to reach their audience. And while a single screen has the ability to catch a viewer’s attention, multiple screens can create a truly immersive experience.
Broadsign Control 12.1 has updated features to enable programmatic media buyers to do more with their campaign by leveraging features unique to DOOH. Synchronized, multi-screen packages for dramatic location takeovers can now be configured for programmatic sales. Campaign content can also be pre-loaded for advertisers to make a splash at a particular time and place.
Dynamic content is one of the main reasons DOOH stands out from its static counterpart. Social feeds, mobile integrations and interactive content encourage audience participation, while data, including location details and audience demographics, can be used to keep a campaign fresh and relevant.
To support the latest in dynamic content, Broadsign Control 12.1 now offers:
To support your network’s own creative developments and success, Broadsign Control 12.1 makes it easier to develop and deploy custom integrations. A new REST based API has been added to the existing SOAP based API and more intuitive, dynamically generated API documentation is now available.
We have also added two new APIs:
Cinema pre-shows give moviegoers the blockbuster experience even before the film starts. With Broadsign Control 12.1, cinemas can now offer augmented pre-show capabilities, including:
For networks that want to report on impression-based campaigns, Broadsign Control 12.1 reporting now syncs with Broadsign Direct’s granular audience data.
Our latest features are complementary to those from our previous release, Broadsign Control 12.0, which was designed to help you scale your network and access new revenue streams.
To learn more about what Broadsign Control 12.1 can do for your network, get in touch.