Ready for a new and challenging job?

At Broadsign, we believe in a world where bold creativity inspires bright ideas. Where digital interactions inspire conversations and connect communities. Where screens drive growth, build excitement and prompt innovation. Where digital and real-life experiences collide.

As the leading SaaS company in digital signage, we’re a place for people who envision a better digital future and aren’t afraid to embark on ambitious challenges to change the status quo. Lighting up airports, shopping malls, health clinics, street corners and more, our platform powers screens at the heart of people’s lives.

Want to join us on our mission to light up the world one screen at a time?

Product Marketing Manager

 

At Broadsign, we believe in a world where bold creativity inspires bright ideas.

Where digital interactions inspire conversations and connect communities. Where screens drive growth, build excitement and prompt innovation.

Where digital and real-life experiences collide.

As the leading SaaS company in digital signage, we’re a place for people who envision a better digital future and aren’t afraid to embark on ambitious challenges to change the status quo.

Lighting up airports, shopping malls, health clinics, street corners and more, our platform powers screens at the heart of people’s lives.

Want to join us on our mission to light up the world one screen at a time?

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Here we grow again… We’re currently looking for a Product Marketing Manager to join our Marketing team at our Montreal offices.

Summary:

Broadsign is looking for a Product Marketing Manager to impact how media owners/publishers, partners, agencies, and digital media buyers experience and perceive our offerings. The successful candidate will lead the go to market efforts to drive awareness and adoption of Broadsign’s products and services, including positioning and messaging, product launches, and other initiatives that push our brand and business forward.

The ideal candidate has a strong understanding of SaaS-based solutions and product marketing best practices. You have a passion for technology, understanding competitive offerings and have a demonstrated ability to grasp and distill technical concepts into concise benefits prospective customers value.

Working closely with the Product Management, Sales and other relevant cross functional teams, you are at home in a rapidly growing environment that demands a combination of technical product knowledge, exceptional writing skills, and the ability to interface at multiple levels and across multiple functions in the organization.

Responsibilities:

  • Craft product positioning and messaging for Broadsign’s various products and services informed by user research, market insights, and product understanding.
  • Own product launches. Create awareness and drive adoption of Broadsign’s solutions through content, events, webinars, videos and presentations. Create and/or work closely with Product and Content Marketing teams to develop and distribute messages and collateral required for each target platform.
  • Develop sales collateral. Help translate new feature releases into meaningful sales and marketing collaterals. Create corporate and product sales presentations. Ensure that marketing content and messages are technically accurate.
  • Be a product expert. Create product content and communications to educate prospects and customers on new product capabilities and best practices. Collaborate with Products, Sales, and Services to deliver an optimized product trial experience that drives opportunities and sales.
  • Pro-actively contribute to demand generation and content marketing plans to drive awareness and adoption on an ongoing basis and ensure that marketing programs are aligned to defined value propositions.
  • Partner co-marketing. Work closely with our Partner Management team to develop joint plans to increase Broadsign’s exposure and leads via partner programs; manage/execute as appropriate.
  • Talk regularly to users and prospects to inform your work (content, messaging, positioning etc).

Of course, if this role to speaks to you, you’re someone who has:

  • 5+ years of hands-on tech product marketing experience with SaaS, enterprise, or an advertising/marketing technology product
  • Demonstrated ability to craft customer-facing messaging and positioning for technology solutions
  • Experience in creating a variety of sales tools that support revenue generation
  • Ability to effectively communicate and present information to a wide range of audiences
  • A computer Science, Business or other applicable degree
  • Exceptional English written and verbal communications skills; French an asset
  • Highly-organized team player with the ability to juggle multiple priorities simultaneously

But, more importantly, you’re the kind of person who:

  • Wants to benefit from perks such as: competitive insurance package, RRSP plan, tons of fun company events (tubing, BBQs, go-karting, health & diversity week, etc.), paid time off during the holidays and a healthy work/life balance
  • Wants access to continuous learning and career development by attending sponsored conferences & seminars with your peers
  • Wants to laugh and have fun at work
  • Loves coffee, beer, croissants, bagels and fruits – especially when they’re free!

Does this sound like you? If it does, we definitely want to hear from you!