Leading vendor of digital signage software integrates with Vistar Media’s programmatic media buying solution.
MONTREAL, QC.—Feb. 11, 2014—Global provider of cloud-based software and solutions for digital signage, BroadSign International, LLC, has launched BroadSign Connect. The announcement was made at BroadSign’s Second Annual Client Summit in Las Vegas, prior to Digital Signage Expo.
BroadSign Connect allows digital signage networks running on BroadSign’s standard, advertiser-friendly platform to opt-in and allow unsold ad inventory to generate incremental revenue via Vistar Media’s platform. The service will initially be made available to qualifying US-based networks only.
Programmatic media buying has been a hot topic in the digital signage industry. It is commonly used by buyers of other media and appreciated for its ease, efficiency and delivery of analytics. In the United States alone, programmatic buying of digital media inventory is expected to grow from $7.4 billion to $17 billion by 2017, representing 83% of American display-related digital media spending (Magna Global).
“BroadSign Connect is a game-changer, in that it offers a zero-risk method of accessing incremental revenue streams for BroadSign networks,” said BroadSign’s CEO, Brian Dusho. “It’s easy to install, requires little supervision or maintenance, and delivers a potential associated with programmatic buying platforms that is very exciting for our industry. This solution is yet another innovation bringing BroadSign everywhere.”
BroadSign Connect is backed by full BroadSign support and maintenance, making the new offering a seamless and reliable service.
“Digital place-based media networks have a finite amount of brand-safe inventory; a reality that keeps CPMs high in the sector’s programmatic buying processes,” said Michael Provenzano, co-founder of Vistar Media. “Agencies and digital signage networks will increasingly use programmatic buying platforms to secure incremental revenue due to the efficiency, scale and ROI brought to the table.”
Please contact your BroadSign representative if you are an existing customer and wish to see if you qualify for BroadSign Connect. If your network is not running on the platform, you are invited to sign up for a free trial of BroadSign’s digital signage software.
BroadSign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, BroadSign’s latest incarnation, BroadSign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, BroadSign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives.
BroadSign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.
About Vistar Media
Vistar Media’s location-based media ad serving technology provides the industry with its first programmatic platform. With Vistar, media buyers and location-based networks can now seamlessly transact across guaranteed and non-guaranteed inventory. Thanks to the power of real-time reporting and data driven audience targeting, location-based media can become part of every digital media campaign, with the most precise targeting and measurement available. Vistar has offices in Philadelphia, PA and New York, NY.