Campaigns

The "Campaigns" training video is part of the "Content and Scheduling" playlist:

• 1 of 5: Ad Copies
• 2 of 5: Categories
• 3 of 5: Campaigns (below)
• 4 of 5: Customers
• 5 of 5: Events

Note: If you are new to Broadsign Control, we suggest you start with the Network Setup playlist.

Campaigns: Outlines how to book campaigns, and edit their properties.

If you select Campaigns from the resource tabs on the left, then right-click anywhere in the work area, you will see this menu:

• Add Campaign – Book a campaign. See Campaign Booking.
• Edit Campaign – Edit the properties of a particular campaign. See Campaign Editing.
• Reserve Media Package – Book a media package. See Media Packages.
• Renew Campaign – Renew an existing campaign. See Renew a Campaign.
• Batch Campaign – Book campaigns in batches. See Batch Campaigns.
• Batch Add Frames – Add frames to campaigns in batches. See Batch Add/Drop Frames.
• Batch Drop Frames – Drop frames from campaigns in batches. See Batch Add/Drop Frames.
• Add Campaign Folder – Opens the Add Folder wizard, enabling you to add a folder within the campaigns resource.
• Edit Folder – Opens the Folder Properties. See Folder Properties, Contacts and Notifications.
• Campaign Performance Report – Generates the Campaign Performance Report.
• Campaign Plan Report – Generates the Campaign Plan Report.
• Campaign Data Report – Generates the Campaign Data Report.
• Media Compatibility Report – Generates the Media Compatibility Report.
• Campaign Details Report – Generates the Campaign Details Report.

For general information about adding, editing and deactivating resources, see Overview - Resources.

To edit a campaign folder, from the contextual menu, select Edit Folder. See The Contextual Menu.

In the list panel of explorer view, each resource has a column selector menu. With this menu, you can configure the list panel to display information you want.

To access a resource's column selector menu:

1. From the view bar, select Explorer view.
2. In the list panel, hover your pointer over the panel header.
3. Right-click, and the column selector menu will appear.

4. Select as many column options as you want.

• Id – Indicates the unique ID number of the resource. See Overview - Resources.
• Active – Indicates whether the resource is in an "active" or "inactive" state. See Overview - Resources.
• Folder Id – Indicates the unique ID number of the resource folder.
• Domain Id – Indicates the unique ID number of the domain. See The General Section.
• State – Indicates the state of the campaign:
  • Held state shows "0"
  • Contracted state shows "1"
  • Canceled + Promoted state shows "2" (A canceled campaign displays "2" because it was promoted at one time).
  • Canceled + Held state shows "3" (A canceled campaign displays "3" because it was never promoted).

  See The General Section.

• Start Date – Indicates the campaign's start date. See The General Section.
• End Date – Indicates the campaign's end date. See The General Section.
• Start Time – Indicates the campaign's start time. See The General Section.
• End Time – Indicates the campaign's end time. See The General Section.
• Duration – Indicates the campaign's duration. See The General Section.
• Creator User Id – Indicates the ID of the user that created the campaign. See Users.
• Creation Date – Indicates the date on which the user created the campaign. See The General Section.
• Promoter User Id – Indicates the ID of the user that promoted the campaign from a "held" state to a "contracted" state, if applicable.
• Promotion Date: Indicates the date on which the promoter user changed the campaign's state from "held" to "contracted".
• Customer Id – Indicates the unique ID number of the customer resource that corresponds to the campaign, if applicable. See Customer Resources.
• Estimated Repetitions – Indicates the estimated number of repetitions the campaign will reach by the end of its scheduled run. See The Plan Section.
• Repetitions Calculated On – Indicates the date on which Broadsign Control Administrator calculated the estimated number of repetitions.
• Saturation – Indicates the increase (or decrease) to the number of times a campaign will play per loop. See Duration Page or Loop Policy Transforms.
• Default Schedule Id – Indicates the unique ID number of the campaign's default schedule. See Schedules.
• Media Package Id – Indicates the unique ID number of the media package on which the user scheduled the campaign, if applicable. See Edit Media Package Properties.
• Default Category Id – Indicates the unique ID number of the campaign's default category, if applicable. See Edit Category Properties.
• Default Segment Category Id – Indicates the unique ID number of the campaign's segment category, if applicable. See Overview.
• Default Bundle Weight – Indicates the weight of the default bundle, if applicable. See Edit Bundle Properties.
• Default Trigger Category Id – Indicates the unique ID number of the campaign's default trigger category, if applicable. See Overview.
• Default Fullscreen – Indicates whether the you have set the custom geometry of the campaign as full screen or not. See Geometry Page.
• Interactivity Trigger Id – Indicates the unique ID number of the campaign's interactivity trigger, if applicable. See Interactive Campaigns.
• Interactivity Timeout – Indicates the timeout value, if the campaign is interactive. See Interactive Campaigns.
• Day of Week Mask – Indicates the days of the week for which you have scheduled the campaign to appear. See Date Range Page.
• Auto Synchronize Bundles – Indicates the number of synchronized ad copies in a campaign. See Frame Synchronization.
• Goal Amount – Indicates the number of repetitions, impressions or interactions set as the goal before the campaign expires. See Campaign Goal Page.
• Goal Unit – Indicates the unit (repetitions, impressions or interactions) with which you are measuring the campaign's goal amount. See Campaign Goal Page.
• Has a Goal – Indicates whether or not the campaign has a goal.
• Goal Reached On – If the campaign has reached its goal, this column indicates the date on which it was reached.
• Default Attributes – Attributes assigned to new bundles added to the campaign. See Bundles.
• Secondary Separation Categories – Displays the secondary separation categories associated with the campaign, if applicable. See Second-Level Separation.
• Broadsign Creator Player Id – Indicates the unique ID of the player you have dedicated to preview the Broadsign Creator loop, if applicable. See Broadsign Publish.
• Booking State – Indicates the current state of this campaign. See The General Tab.
• Booking State Calculated On – Indicates when the current state of this campaign has been changed. See The General Tab.
• Pacing Target – Desired number of repetitions, impressions or interactions for a campaign with dynamic pacing. See Dynamic Pacing.
• Contract Id – Contract ID associated with a proposal line item that has been created in Broadsign Direct. See Campaign Editing.
• Proposal Id – Proposal ID associated with a proposal line item that has been created in Broadsign Direct. See Campaign Editing.
• Proposal Line Item Id – Proposal Item ID associated with a proposal line item that has been created in Broadsign Direct. See Campaign Editing.
• Contract Fields are Read-Only – Indicates whether the Contract Id, Proposal Id, and Proposal Line Item Id fields of this campaign can be edited in Broadsign Control. See Campaign Editing.
• Contract Fields are Read-Only – Indicates whether the Contract Id, Proposal Id, and Proposal Line Item Id fields of this campaign can be edited in Broadsign Control. See Campaign Editing.
• Default Category Name – Indicates the name of the default category associated with this campaign. See Categories & Triggers.
• Default Segment Category Name – Indicates the name of the default segment category associated with this campaign, if applicable. See Categories & Triggers and Loop Policy Transforms.

The following pages will help you set up, book, edit, and maintain your campaigns:

• Campaign Options: You can configure the Add Campaign Wizard, which takes the user through the booking process.
• Campaign Booking: We show you how to book a campaign through the Add Campaign Wizard, page-by-page (assuming that you selected all of the wizard options during set-up).
• Overbooking Protection: Overbooking allows network operators to prevent campaigns from targeting display units that have already had their available time booked.
• Batch Campaigns: The Add Campaign Batch Wizard allows network operators to schedule multiple similar campaigns in one process.
• Campaign Editing: Once you have created a campaign, you can access its properties to edit some of its settings.
• Bundles: Bundles are groups of ad copies that are scheduled as a whole in the Broadsign Control Administrator.
• Schedules: Schedules are the resources that tell campaigns which content to display and during which block of time to display it.
• Interactive Campaigns: It is possible to specify an interactivity trigger on a Campaign so that if the screen is touched when it is playing, it will trigger supplementary content such as a catalog or web page.

After you have booked a campaign to your network, you can then move on to other basic steps:

• Customers
• Add a Customer
• Events
• Schedule an Event