# Broadsign > Broadsign is the leading global platform for managing and monetizing out-of-home (OOH) advertising. Founded in 2003 in Montreal, Canada, Broadsign powers more than 2.8 million static and digital signs across roadways, airports, shopping malls, grocery stores, transit systems, and more in 107 countries. The platform serves over 48 billion ads and 193 billion impressions per month, connecting media owners and buyers through end-to-end software for planning, managing, and transacting OOH media. ## Platform Overview Broadsign offers two main suites of solutions: one for **media owners and retailers** (to sell, manage, and monetize OOH inventory) and one for **agencies and brands** (to plan, buy, and deliver programmatic DOOH campaigns). --- ## For Media Owners ### Broadsign Platform The end-to-end solution for media owners to scale, manage, and sell digital and static OOH inventory through automated software, intelligent campaign tools, network operations, and programmatic advertising. URL: https://broadsign.com/broadsign-platform/ ### DOOH Ad Server Unifies direct and programmatic campaign management into a single workflow. Supports goal-based, slot-based, and programmatic campaign types. Features guaranteed booking with automatic mid-flight rebalancing to ensure delivery. Eliminates the need for multiple platforms and manual spreadsheets. URL: https://broadsign.com/ad-server/ ### Content & Network Management Manage and automate digital out-of-home media and operations across networks of any size. Features include automated content scheduling (playlist-free), remote network monitoring, proof-of-play reporting, and system-on-chip (SoC) compatibility. URL: https://broadsign.com/content-network-management/ ### Static Campaigns Centralized asset management and campaign booking tool for static OOH inventory. Syncs with real-time work order status, stock levels, and bill poster communications. URL: https://broadsign.com/static-campaigns/ ### Place Exchange SSP (Global Programmatic SSP) Broadsign's supply-side platform connects media owners to 55+ DSPs and global omnichannel buyers. Features brand safety filters, automated auctions, strategic pricing tools, and seamless integration into existing tech stacks. URL: https://broadsign.com/global-programmatic-ssp/ ### Local Signage Messaging Tools for managing locally-relevant content and messaging across OOH networks. URL: https://broadsign.com/local-signage-messaging/ ### Broadsign In-Advance Automates direct OOH transactions, bringing the speed and ease of programmatic to direct deals. Eliminates the RFP/email back-and-forth between media owners and buyers. Enables automated, guaranteed in-advance deal execution. URL: https://broadsign.com/broadsign-in-advance/ ### System-on-Chip Broadsign software support for smart screens (SoC devices), enabling network operators to expand compatible hardware. URL: https://broadsign.com/system-on-chip/ ### DOOH more with Broadsign Broadsign’s flexible selling tools help media owners automate campaign management and rebalancing, enabling them to book 10% more campaigns. By optimizing inventory and filling gaps, owners can drive higher revenue and efficiency. URL: https://broadsign.com/dooh-more/ --- ## For Media Buyers, Agencies & Brands ### OutMoove DSP Broadsign's purpose-built DOOH demand-side platform. Delivers global inventory, transparency, and control for media buyers to plan, buy, and optimize data-driven programmatic DOOH campaigns. URL: https://broadsign.com/outmoove/ ### Audiences Data-driven audience targeting for DOOH campaigns powered by mobile data (in partnership with Native Touch). Targets venues by 6 key audience groups and 190+ personas including age, income, gender, interests, life stage, and purchase intent. URL: https://broadsign.com/audiences/ ### Measurement & Attribution Measurement solutions in partnership with industry-leading data providers. Includes brand lift studies, foot-traffic studies (store visit attribution), and web/app lift studies to link OOH exposure to real-world and digital results. URL: https://broadsign.com/measurement-attribution/ ### DSP Partners Launch and manage programmatic DOOH campaigns from existing DSPs. Broadsign's SSP is integrated with 55+ DSPs worldwide for seamless omnichannel activation alongside existing digital campaigns. URL: https://broadsign.com/dsp-partners/ ### Inventory Catalog Browse Broadsign's global network of digital screens across high-impact venue types including airports, billboards, grocery stores, malls, transit hubs, and urban panels. URL: https://broadsign.com/inventory-catalog/ ### Launch a Programmatic DOOH Campaign Broadsign helps media buyers launch and optimize programmatic DOOH campaigns globally. Users can target audiences using their preferred DSP or the dedicated OutMoove DSP across 1.7+ million premium digital screens. URL: https://broadsign.com/launch-pdooh-campaign/ ### Measurement & Attribution Broadsign partners with data providers to track digital out-of-home ad performance. Marketers can measure brand lift, foot traffic, online engagement, and point-of-sale data to calculate accurate campaign ROI. URL: https://broadsign.com/measurement-attribution/ --- ## For Retailers ### In-Store Retail Platform End-to-end platform for retailers to manage and monetize in-store digital advertising. Features flexible delivery options, dynamic campaign triggers (weather, location), and full integration with retail media strategies. URL: https://broadsign.com/in-store-retail-platform/ ### Digital Signage for Retail Broadsign’s retail digital signage platform helps businesses build, scale, and monetize in-store media networks. It offers automated scheduling, real-time inventory visibility, and open integrations to drive ad revenue and shopper engagement. URL: https://broadsign.com/retail-digital-signage/ ### Blog Feed for Retail Media Networks Broadsign's retail blog and resource hub. It focuses on the rise of retail media networks, offering reports, activation insights, and guides to help retailers monetize and scale in-store digital signage networks. URL: https://broadsign.com/retail-media-networks/ --- ## Industry Verticals Broadsign provides specialized digital signage solutions for the following verticals. ### Airports Automated, optimized digital signage for airport networks URL: https://broadsign.com/airports-digital-signage/ ### Banking In-branch and ATM digital signage URL: https://broadsign.com/banking-digital-signage/ ### Casino Entertainment and wayfinding digital signage URL: https://broadsign.com/casino-digital-signage/ ### Cinema Pre-show and lobby digital signage URL: https://broadsign.com/cinema-digital-signage/ ### EV Charging Advertising screens at EV charging stations URL: https://broadsign.com/electric-charging-stations-digital-signage/ ### Gas Stations Forecourt and convenience store digital signage URL: https://broadsign.com/gas-stations-digital-signage/ ### Healthcare Patient engagement and wayfinding URL: https://broadsign.com/healthcare-digital-signage/ ### Hotels Guest-facing digital communications URL: https://broadsign.com/hotels-digital-signage/ ### Internal Communications Employee-facing digital signage networks URL: https://broadsign.com/internal-communications-digital-signage/ ### Outdoor / Billboards Roadside and large-format digital OOH URL: https://broadsign.com/outdoor-digital-signage/ ### Retail In-store retail media networks URL: https://broadsign.com/retail-digital-signage/ ### Shopping Malls Tenant and brand advertising in mall environments URL: https://broadsign.com/shopping-malls-digital-signage/ ### Smart Cities Municipal and public space digital networks URL: https://broadsign.com/smart-cities-digital-signage/ ### Transit Advertising across bus, metro, and rail networks URL: https://broadsign.com/transit-digital-signage/ --- ## Plans & Pricing Broadsign offers Standard, Professional, and Enterprise plans for media owners, covering content and network management, digital media management, automated campaign scheduling, network and player management, API access, and more. For agencies and brands, Broadsign connects buyers to media specialists to build campaign strategies. URL: https://broadsign.com/plans/ --- ## Company ### About Broadsign / Who We Are Broadsign is the leading global provider of cloud-based digital signage and DOOH software, empowering media owners, buyers, and retailers to connect with audiences at scale. URL: https://broadsign.com/who-we-are/ ### Our Story Founded in 2003 in Montreal, Canada. Over 20 years of shaping the out-of-home industry. Broadsign powers 2.8M+ signs in 107 countries, serving 48B+ ads and 193B+ impressions per month. URL: https://broadsign.com/our-story/ ### Careers Job openings for developers and industry experts building software that powers billboards and screens around the world. Offices in Montreal and other global locations. URL: https://broadsign.com/careers/ ### Contact Broadsign has offices in Montreal, New York, Toronto, Berlin, Sydney, Shanghai, Amsterdam and Saint-Louis. URL: https://broadsign.com/contact/ --- ## Resources ### Blog Industry insights, guides, and news on digital signage and DOOH advertising. URL: https://broadsign.com/blog/ ### Resources Hub eBooks, webinars, and educational content on digital signage, programmatic DOOH, buying, selling, and OOH technology. URL: https://broadsign.com/resources/ ### Events Industry events, summits, and Broadsign Connect gatherings worldwide. URL: https://broadsign.com/events/ ### Documentation Technical documentation for Broadsign platform products including Guaranteed Campaigns and other modules. URL: https://broadsign.com/documentation/ --- ## Legal & Compliance ### Privacy Policy https://broadsign.com/privacy-policy/ ### Privacy Policy for residents of California https://broadsign.com/privacy-policy/california/ ### Privacy Policy for residents of the European Economic Area, the United Kingdom, or Switzerland https://broadsign.com/privacy-policy/europe/ ### Website Terms of Use https://broadsign.com/website-terms-of-use/ ### Data Processing Addendum https://broadsign.com/data-processing-addendum/ ### Sustainability Statement https://broadsign.com/sustainability-statement/ ### Security Statement https://broadsign.com/security-statement/ ### Legal https://broadsign.com/legal/ --- ## Languages The Broadsign website is available in: English, French (fr), German (de), Spanish (es), Japanese (ja) and Chinese (zh). A few pages are availahle in Portuguese (pt), Indonesian (id), and Dutch (nl).