\n","nodeType":"CtaTile","featuredImage":null,"options":{"backgroundColor":"reflex","link":"/thank-you-broadsign-ads-book-demo?utm_form=blog_cta_tile_book_demo","includeOn":{"blogPage":null,"streams":[{"id":"cG9zdDozODY2OQ==","slug":"broadsign-ads-updates"}]},"positions":{"start":2,"repeat":true,"frequency":15},"redirectAfterSubmit":"/thank-you-broadsign-ads-book-demo?utm_form=blog_cta_tile_book_demo","setFeatureAsBackground":null,"textColor":"white","type":"form"}},{"id":"cG9zdDo0MDkwMg==","title":"Demo – Media Owner","slug":"book-a-demo","content":"\n
Owning Your In-Store Activation: A Playbook for Scaling In-Store Digital Signage Networks
\n","nodeType":"CtaTile","featuredImage":{"node":{"gatsbyImage":{"images":{"sources":[{"srcSet":"/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/0a6a34a2f23e134a3fa0463538ba79e2/in-store-activation-blog-tile-en.avif?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D100%26h%3D91%26fm%3Davif%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 100w,/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/8930f249cdd11818f22f6ad6c2ca6f7b/in-store-activation-blog-tile-en.avif?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D200%26h%3D183%26fm%3Davif%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 200w,/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/5579b88bd86cb6462ad1f2d90291d410/in-store-activation-blog-tile-en.avif?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D400%26h%3D365%26fm%3Davif%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 400w,/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/fa3ca657df79d7fb3821a6b638df83f3/in-store-activation-blog-tile-en.avif?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D800%26h%3D731%26fm%3Davif%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 800w","type":"image/avif","sizes":"(min-width: 400px) 400px, 100vw"},{"srcSet":"/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/9dd922d8edafffd71ca6a1b8a59900c2/in-store-activation-blog-tile-en.webp?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D100%26h%3D91%26fm%3Dwebp%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 100w,/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/bec143a9fde79c031489219edc9c0b27/in-store-activation-blog-tile-en.webp?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D200%26h%3D183%26fm%3Dwebp%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 200w,/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/848a1b4c74e246b79ec0d3e25c32dd12/in-store-activation-blog-tile-en.webp?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D400%26h%3D365%26fm%3Dwebp%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 400w,/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/9c20e7b8d2aba63a37c4795af448dc8e/in-store-activation-blog-tile-en.webp?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D800%26h%3D731%26fm%3Dwebp%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 800w","type":"image/webp","sizes":"(min-width: 400px) 400px, 100vw"}],"fallback":{"src":"/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/bcb2a862db0df9a65400363e3da1576c/in-store-activation-blog-tile-en.jpg?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D100%26h%3D91%26fm%3Djpg%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4","srcSet":"/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/bcb2a862db0df9a65400363e3da1576c/in-store-activation-blog-tile-en.jpg?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D100%26h%3D91%26fm%3Djpg%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 100w,/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/79211bb5fe8adc862edbf9d3df57a909/in-store-activation-blog-tile-en.jpg?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D200%26h%3D183%26fm%3Djpg%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 200w,/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/9bbdbf1a2ea24bb40b0d9ba9b400c388/in-store-activation-blog-tile-en.jpg?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D400%26h%3D365%26fm%3Djpg%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 400w,/_gatsby/image/970d573d31ca4bb5b144eea5a857a996/0801b5b82e5074b3b3d51f0d3d681187/in-store-activation-blog-tile-en.jpg?u=https%3A%2F%2Fwriters.broadsign.com%2Fwp-content%2Fuploads%2F2025%2F03%2Fin-store-activation-blog-tile-en.jpg&a=w%3D800%26h%3D731%26fm%3Djpg%26q%3D75&cd=18e55feab19626db2cb41d88bf05f2e4 800w","sizes":"(min-width: 400px) 400px, 100vw"}},"layout":"constrained","width":400,"height":365,"backgroundColor":"rgb(184,216,248)"}}},"options":{"backgroundColor":"white","link":"/ebooks/in-store-activation/","includeOn":{"blogPage":null,"streams":[{"id":"cG9zdDozODY3OQ==","slug":"retail-media-networks"}]},"positions":{"start":2,"repeat":null,"frequency":7},"redirectAfterSubmit":null,"setFeatureAsBackground":true,"textColor":"reflex","type":"link"}}]}},"pageContext":{"id":"cG9zdDozNzU2MQ==","link":"/press-releases/","l":"en","language":"en","dico":{"key":"en","homepath":"/","name":"English","lang":"English","langEN":"English","bookDemo":"Book a demo","readMore":"Read more","seeMore":"See more","nav":{"accessInventory":"Access inventory from our DSP Partners","agencies":"Media Buyers","retailers":"Retailers","ayudaDocumentationMain":"Static Campaigns","blog":"Blog","outmoove":"OutMoove DSP","outmooveLogin":"OutMoove by Broadsign","measurementAttribution":"Measurement & Attribution","audiences":"Audiences","inventoryMarketplace":"Inventory Packages","inventoryCatalog":"Inventory Catalog","ourStory":"Our Story","broadsignCommunity":"Broadsign Community","broadsignPlatform":"Broadsign Platform","broadsignPlatformDescription":"Manage your OOH business with our automated software, intelligent campaign tools, network operations and programmatic advertising - all in one platform.","broadsignPlatformTitle":"Broadsign Platform Overview","inStoreRetailPlatform":"Retail Media Platform","inStoreRetailPlatformDescription":"Broadsign empowers retailers to efficiently scale, manage, and sell in-store digital advertising through automated software, intelligent campaign tools, powerful network operations, and programmatic advertising.","inStoreRetailPlatformTitle":"In-Store Retail Platform Overview","buySide":"Wording missing here","executionChannels":"Execution Channels","howToGetStarted":"How to get started","mediaAndCertifications":"Media & Certifications","campaignPlanning":"Campaign Planning","localSignageMessaging":"Local Signage Messaging","contentNetworkManagement":"Content & Network Management","globalProgrammaticSSP":"Programmatic Supply-Side Platform","staticOperations":"Static Campaigns","audienceCampaigns":"Audience Campaigns & Ad Serving","contactUs":"Contact Us","controlDocumentationMain":"Content & Network Management","customerSpotlights":"Customer Spotlights","guaranteedCampaignsDocumentationMain":"Guaranteed Campaigns","caseStudies":"Case Studies","caseStudiesCTA":"See our catalog","dspPartners":"DSP Partners","events":"Upcoming Events","ebooksWebinars":"EBooks and Webinars","getAQuote":"Get a quote","getStarted":"Get Started","launchPDOOHCampaign":"Launch a Programmatic DOOH Campaign","launchPDOOHCampaignDescription":"Extend your omnichannel reach by delivering contextual, targeted messaging with programmatic DOOH.","learn":"Learn","learnMore":"Learn More","readArticle":"Read Article","logIn":"Log In","mediaOwners":"Media Owners","more":"More","plans":"Our Plans","plansCTA":"Learn More","doohMore":"Sell 10% more campaigns","doohMoreCTA":"Learn More","ourPlatform":"Our Platform","platformFeatures":"Platform Features","productDocumentation":"Product Documentation","publishDocumentationMain":"Local Signage Messaging","reachDocumentationMain":"Programmatic Campaigns","resourceHub":"Resource Hub","resources":"Resources","ayudaDocumentationSub":"Broadsign Ayuda","controlDocumentationSub":"Broadsign Control","guaranteedCampaignsDocumentationSub":"Broadsign Direct","publishDocumentationSub":"Broadsign Publish","reachDocumentationSub":"Broadsign Reach","platformDocumentation":"Platform Documentation","retailTitle":"Launch an In-Store Advertising Network","retailDescription":"Integrate in-store advertising into your retail media network to create a connected omnichannel journey.","ebookRetailMediaInStoreReport2025":"Retail Media: In-Store Report 2025","ebookInStoreActivation":"Scaling In-Store Signage Networks","ebookRiseOfRetailMedia":"Unlocking New Retail Revenue","ebookIncreaseRevenueWithContextualInStoreMedia":"Monetizing Contextual Retail Media","eventsCTA":"See events","retailBlog":"Retail Blog","insightsGuides":"Insights & Guides","stayConnected":"Stay Connected"},"footer":{"sections":[{"id":"mediaOwners","label":"For Media Owners","links":[{"id":"broadsign_platform","label":"Broadsign Platform","to":"broadsignPlatform"},{"id":"retail_media_platform","label":"In-Store Retail Platform","to":"inStoreRetailPlatform"},{"label":"Campaign Planning","to":"campaignPlanning"},{"label":"Audience Campaigns & Ad Serving","to":"audienceCampaigns"},{"label":"Content and Network Management","to":"contentNetworkManagement"},{"label":"Static Campaigns","to":"staticOperations"},{"label":"Programmatic Supply-Side Platform","to":"globalProgrammaticSSP"},{"label":"Local Signage Messaging","to":"localSignageMessaging"},{"label":"Plans","to":"plans"}]},{"id":"verticals","label":"Industry Solutions","links":[{"label":"Retail","to":"verticalRetail"},{"label":"Airports","to":"verticalAirports"},{"label":"Banking","to":"verticalBanking"},{"label":"Casino","to":"verticalCasino"},{"label":"Cinema","to":"verticalCinema"},{"label":"Electric Charging Stations","to":"verticalEV"},{"label":"Gas Stations","to":"verticalGasStations"},{"label":"Healthcare","to":"verticalHealthcare"},{"label":"Hotels","to":"verticalHotels"},{"label":"Internal Communications","to":"verticalInternalCommunications"},{"label":"Outdoor","to":"verticalOutdoor"},{"label":"Shopping Malls","to":"verticalShoppingMall"},{"label":"Smart Cities","to":"verticalSmartCities"},{"label":"Transit","to":"verticalTransit"}]},{"id":"agencies","label":"For Agencies & Brands","links":[{"label":"Launch a programmatic DOOH campaign","to":"launchPDOOHCampaign"},{"label":"OutMoove DSP","to":"outmoove"},{"label":"DSP Partners","to":"dspPartners"},{"label":"Inventory Catalog","to":"inventoryCatalog"},{"label":"Measurement & Attribution","to":"measurementAttribution"}]},{"id":"popularLocations","label":"Popular Billboard Locations","links":[{"label":"Chicago Billboards","to":"inventoryMarketplaceCityChicago"},{"label":"Los Angeles Billboards","to":"inventoryMarketplaceCityLA"},{"label":"New York City Billboards","to":"inventoryMarketplaceCityNYC"},{"label":"Philadelphia Billboards","to":"inventoryMarketplaceCityPhiladelphia"},{"label":"Toronto Billboards","to":"inventoryMarketplaceCityToronto"},{"label":"Vancouver Billboards","to":"inventoryMarketplaceCityVancouver"}]},{"id":"resources","label":"Resources","links":[{"label":"Blog","to":"blog"},{"label":"EBooks and Webinars","to":"resources"},{"label":"Customer Spotlights","to":"streamCaseStudiesCustomerSpotlights"},{"label":"Vertical Strategies","to":"streamVerticalStrategies"},{"label":"Product Documentation","to":"documentation"},{"label":"Status of Broadsign Services","to":"https://status.broadsign.com/"}]},{"id":"broadsign","label":"Broadsign","links":[{"label":"Who We Are","to":"whoWeAre"},{"label":"Our Story","to":"ourStory"},{"label":"Contact Us","to":"contact"},{"label":"Careers","to":"careers"},{"label":"Upcoming Events","to":"events"},{"label":"Security Statement","to":"securityStatement"},{"label":"Sustainability Statement","to":"sustainabilityStatement"}]},{"id":"accounts","label":"Broadsign Accounts","links":[{"label":"Broadsign Platform login","to":"https://app.broadsign.com/"},{"label":"OutMoove by Broadsign login","to":"https://console.outmoove.com/auth/login"},{"label":"Broadsign Community login","to":"https://broadsign.my.site.com/s/"}]}],"social":{"facebook":{"title":"Like us on Facebook!"},"linkedin":{"title":"Join us on LinkedIn!"},"x":{"title":"Follow us on X!"},"youtube":{"title":"Watch us on Youtube!"}},"privacy":[{"label":"Privacy Policy","to":"privacyPolicy"},{"label":"Website Terms of Use","to":"websiteTermsOfUse"}],"cookiePreferences":"Cookie Preferences"},"forms":{"fieldLabels":{"company":"Company","consent_to_privacy_policy":"By clicking the button, you agree to Broadsign's Privacy Policy and to the Website's Terms of Use. You also agree to receive news, product updates, event announcements and other communications from Broadsign. You can unsubscribe anytime.","email":"Business email","firstname":"First Name","jobtitle":"Job title","lastname":"Last Name","long_comments":"How can we help you?","network_size_dropdown":"Network Size","phone":"Phone","type__c":"I am a...","business_type":"I am a...","request_data_access":"Select the right you want to exercise:","request_data_access_california":"Select the right you want to exercise:","request_data_access_details":"Request details","request_data_access_subject":"I am submitting this information on behalf of:"},"locale":"en","localeName":"English","submits":{"default":"Send","Download the Report":"Download the Report","Access eBook":"Access eBook","Book a Meeting":"Book a Meeting","Book a Call":"Book a Call","Book a Strategy Call":"Book a Strategy Call","Book a Time":"Book a Time","Book a Discovery Call":"Book a Discovery Call","Download now":"Download now","Get in Touch":"Get in Touch","Get the kit":"Get the kit","Let's Connect":"Let's Connect","Register":"Register","Register to the Webinar":"Register to the Webinar","Request a Demo":"Request a Demo","Request a Free Trial":"Request a Free Trial","Request a Quote":"Request a Quote","Request your Free Trial":"Request your Free Trial","RSVP":"RSVP","Get Free Trial":"Get Free Trial","Get Started":"Get Started","Send Request":"Send Request","Subscribe":"Subscribe","Subscribe Now":"Subscribe Now","Reserve my spot":"Reserve my spot","Submit":"Submit","Watch webinar":"Watch webinar"},"thankYouMessages":{"default":[{"class":"em","text":"Thanks for your interest in Broadsign!"},{"class":"","text":"A member of our team will be in touch shortly."}],"auctionPackages__explorePackage":[{"class":"em","text":"Thank you! You should be redirected soon..."},{"class":"","text":"If you are not being redirected automatically, feel free to use this link."}],"interest__beintouch":[{"class":"em","text":"Thanks for your interest!"},{"class":"","text":"A member of our team will be in touch shortly to schedule a meeting."}],"newsletter":[{"class":"","text":"Thank you for subscribing!"}],"newsletterInsideOOH":[{"class":"","text":"Thank you for subscribing!"}],"privacyPolicy":[{"class":"em","text":"Thank you for submitting your request."},{"class":"","text":"We have received your form and will now begin the process of verifying your identity and evaluating the request under applicable data privacy regulations. We will contact you shortly with an update regarding the status of your request."}],"systemOnChip":[{"class":"em","text":"Thank you for your interest in our system-on-chip solution!"}]}},"seo":{"title":"Broadsign's Blog","description":"Get the latest insights from the Broadsign team, including industry explainers, deep dives into our solutions, and case studies of interesting networks and campaigns across the OOH industry."},"aboutTheAuthor":"About the author","blog":"Blog","search":"Search","oohMediaOwners":"OOH Media Owners","optimizeYourOOHBusiness":"Optimize Your OOH Business","programmaticSalesSuccess":"Programmatic & Sales Success","broadsignPlatformUpdates":"Broadsign Platform Updates","agenciesBrands":"Agencies & Brands","programmaticDOOHInsights":"Programmatic DOOH Insights","omnichannelMediaPlanning":"Omnichannel Media Planning","verticalStrategies":"Vertical Strategies","caseStudiesCustomerSpotlights":"Case Studies & Customer Spotlights","measurementAttribution":"Measurement & Attribution","specialtyNetworks":"Specialty Networks","evCharging":"EV Charging Stations & DOOH","retailMediaNetworks":"Retail Media Networks","customerSuccess":"Customer Success","mediaOwnerSpotlights":"Media Owner Spotlights","campaignCaseStudies":"Campaign Case Studies","getDOOHCertified":"Get DOOH Certified","eventsWebinars":"Events & Webinars","upcomingEventsWebinars":"Upcoming Events & Webinars","onDemandArchive":"On-Demand Archive","recommended":"Recommended","readArticle":"Read Article","readPlaybook":"Read Playbook","readMoreByAuthor":"See more articles by","readAllByAuthor":"See all of their articles","scheduleLiveDemo":"Schedule a Live Demo","bookACall":"Book a call","talkToASpecialist":"Talk to a media specialist","author":"Author","news":"News","pressReleases":"Press Releases","companyNews":"Company News","newsletter":{"formHeader":"Subscribe to our newsletter"},"ctaBox":{"ad-server":{"title":"Ready to get the most value out of your inventory with our ad server?","par":"Contact us today to see how we can help!","cta":"Book a Call"},"audience-campaigns":{"tagline":"Unlock new revenue with Broadsign's Audience Campaigns today","cta":"Book a Call"},"dooh-more-platform":{"tagline":"Discover how you can sell more with the Broadsign Platform","cta":"Learn more"},"book-a-call-programmatic":{"tagline":"Ready to get started with programmatic digital out-of-home?","cta":"Book a Call"},"newsletter":{"tagline":"Subscribe to our newsletter"},"platform-deep-dive":{"title":"Want to learn more about our new features that will be made available soon?","par":"Contact us to learn more about the eligibility requirements to have access to these new features or to join our ongoing beta programs.","cta":"Book a Call"},"free-trial":{"tagline":"Start modernizing your static OOH network today. Sign up for your 60-day free trial today.","cta":"Book a Call"},"polaris":{"tagline":"Want to incorporate audience-based campaigns into your sales strategy? Get started with our ad server today.","cta":"Book a Call"},"static-report":{"tagline":"Get the latest industry insights from our State of Static Out-of-Home report","cta":"Get it now"},"inside-ooh":{"title":"Become an OOH expert","par":"No fluff, just what you need to know delivered to your inbox every week.","subtitle":"Subscribe to the Inside OOH Newsletter","cta":"Subscribe to Inside OOH"}},"searchResults":{"resultsFound":{"one":"result found","many":"results found"},"whenIncluding":"when including","whenExcluding":"when excluding","andExcluding":"and excluding","keywords":{"one":"keyword","many":"keywords"}},"translations":{"en":"press-releases"}},"postsList":["cG9zdDo0NDU2Mg==","cG9zdDo0NDU0Mg==","cG9zdDo0NDUxMw==","cG9zdDo0NDMxMg==","cG9zdDo0NDE3Mg==","cG9zdDo0MzY5OA==","cG9zdDo0MzM5MA==","cG9zdDo0MzIxNw==","cG9zdDo0MjM5OA==","cG9zdDo0MjM1OQ==","cG9zdDo0MjE5OQ==","cG9zdDo0MTg3Mg==","cG9zdDo0MTg0Mw==","cG9zdDo0MTQ4Mg==","cG9zdDo0MTIxNg==","cG9zdDo0MTE3NQ==","cG9zdDo0MTA3MQ==","cG9zdDo0MDM0Ng==","cG9zdDo0MDE0MQ==","cG9zdDozOTUxMw==","cG9zdDozNzU1MQ==","cG9zdDozODQyOA==","cG9zdDozODQ0Mg==","cG9zdDozNzM2OA==","cG9zdDozNzE2Ng==","cG9zdDozNzAyNA==","cG9zdDozNjc4MQ==","cG9zdDozNjIyOQ==","cG9zdDozNjA1Nw==","cG9zdDozNjAzNA==","cG9zdDozNTgxMQ==","cG9zdDozNTA4Nw==","cG9zdDozNTA2MQ==","cG9zdDozNDg3NA==","cG9zdDozNDg1Ng==","cG9zdDozNDgwMA==","cG9zdDozNDc5Mw==","cG9zdDozNDc2Nw==","cG9zdDozNDc0Mg==","cG9zdDozMTg1MQ==","cG9zdDoxNjIyMg==","cG9zdDoxNTg4MA==","cG9zdDoxNTIzMA==","cG9zdDoxNTAyMQ==","cG9zdDo3NzE3","cG9zdDo3Njk2"]}},"staticQueryHashes":["2017790678","2664677176","2769530613","3518487887","4176466004","957751960"],"slicesMap":{}}