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Activate high-impact programmatic DOOH campaigns

Access the world’s largest network of premium, verified digital out-of-home displays through Place Exchange by Broadsign. Seamlessly activate high-impact inventory within any preferred DSP to target and measure campaigns with the same precision as other digital channels.

Expand global reach with the Place Exchange SSP

Access a global network of 1.7 million screens across 400+ publishers to reach consumers where they live, work, and shop. Activate across environments, from transit hubs to retail centers, to ensure high-impact brand presence at every stage of the customer journey.

Access the largest programmatic DOOH network

Leverage the full power of programmatic DOOH

All programmatic deal types

All programmatic deal types

Execute across any buy type, from Programmatic Guaranteed (PG) to flexible PMP and Open Auction deals.

Advanced data targeting

Advanced data targeting

Leverage first- and third-party data to reach audiences with granular precision across geographies and venues.

Dynamic creative execution

Dynamic creative execution

Tailor messaging with real-time triggers and dynamic possibilities to maximize relevanceacross any DSP.

Global scale at your fingertips

Global scale at your fingertips

Access the largest aggregation of premium DOOH—over 1.7M screens—instantly available for activation.

Total campaign flexibility

Total campaign flexibility

Launch, pause, and update creatives in real-time to optimize targeting and pacing on the fly.

Full-funnel measurement

Full-funnel measurement

Power deterministic measurement of any outcome, from brand awareness and foot traffic to offline purchases.

Full media transparency

Full media transparency

Transact with confidence through direct supply paths that eliminate unnecessary intermediaries. Access complete log-level data for total visibility into every impression and dollar spent.

Unified omnichannel execution

Unified omnichannel execution

Integrate DOOH into the broader media mix with cross-channel retargeting, reporting, and attribution.

Activate campaigns in your preferred DSP

Seamlessly integrate programmatic DOOH into omnichannel or DOOH-native DSPs and access global scale through a single, unified point of activation.

Campaigns powered by Place Exchange

Spotlight on great campaigns

How San Diego Tourism achieved a 49.8% lift in visitation with programmatic DOOH

Objective

Generate brand awareness and drive travel to San Diego among young professionals residing in major high-density metropolitan hubs (New York, Chicago, and Denver).

Strategy

San Diego Tourism activated high-impact inventory—including digital billboards, roadside spectaculars, and transit panels—in high-density markets through Place Exchange to deliver mass reach and street-level visibility.

Results

The campaign delivered 38 million target impressions and achieved a 49.8% net lift in physical visits to San Diego within 120 days.
See the case study

Spotlight on great campaigns

How Crumbl generated high-impact social buzz with programmatic DOOH

Objective

Reach a wide audience by activating programmatic DOOH inventory across iconic, high-traffic pedestrian and commuter zones in New York City and Los Angeles

Strategy

Leverage spectaculars, like Times Square, to command attention, capture live video and photo assets, and instantly cycle the real-world buzz back onto Crumbl’s highly active channels on TikTok, Instagram, and X.

Results

6 million total impressions via Place Exchange’s programmatic network during the week-long flight.
See the case study

Spotlight on great campaigns

How Place Exchange engaged with target consumers to deliver 43 million impressions for Mejuri

Objective

Mejuri tapped Place Exchange to run a programmatic OOH campaign aimed at increasing jewelry sales and driving brand awareness in one of their largest markets, New York City, during the holiday season.

Strategy

Target New York consumers on their daily commutes across street level displays in highly-populated locations within a 5 mile radius of Mejuri retailers

Results

Programmatically delivered 43.8 million impressions to Mejuri’s target audience.

Spotlight on great campaigns

How Chumba Casino leveraged Programmatic OOH for a 3.7% increase in brand awareness

Objective

VGW’s Chumba Casino looked to drive awareness of their brand to A21+ audiences.

Strategy

Programmatically deliver ads on a mix of prominently positioned outdoor and place-based DOOH displays to reach the target audience, while excluding any displays around government facilities, and schools.

Results

3.7% increase in brand awareness

Ready to activate your DOOH campaign?

Partner with an OOH media specialist to receive a tailored plan for high-impact DOOH and seamlessly activate campaigns in your preferred DSP.