December 17, 2024
Our 25 Favourite OOH and Billboard Ads of 2024
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See what our customers are saying about Broadsign Ads
Justine Laurier
Digital Campaign Manager
For a campaign manager that has progressed in the digital world, it is great to know that we can try outdoor advertising the same way we would launch a Facebook campaign, as an example. When it comes to choosing audiences as well as buying inventory, it's familiar ground. It opens so many new, unexpected doors!
Alexandre Cholette
Media Placement Manager
What used to take hours to plan and execute was reduced to minutes with Broadsign Ads. The ease of use, which mimics online ad buying platforms, and its powerful DOOH targeting and scheduling features were a game-changer for us.
Marcie Cerillo
Brandmaster manager
The availability of screen level data allows us to tailor each campaign for maximum impact. It is easy to onboard any team member to the Broadsign Ads buying platform, fast to roll out a new campaign or modify a current one, and the dedicated team support and service are just beyond amazing.
Ryan Popowich
Director of marketing and promotions
Broadsign Ads gives us the power to display our digital out-of-home campaigns the way we want to, when we want to. The only thing we regret is not getting started sooner!
Aline Dubois
Co-owner
The Broadsign Ads platform was so easy to use. As a small business, we did not expect billboards to be so easy and accessible.
Peter Caira
Owner
Broadsign Ads was a no-brainer for us to reach people in our community. We know exactly who we're targeting, focusing on the neighbourhoods and buildings that we wanted. We got feedback from people who saw the ads. It resulted in a 12.8 % increase in foot traffic compared to last year.
Keri Thomas
Media Supervisor
To execute a campaign of this magnitude we needed a DSP that could deliver on ease of use and transparency - and Broadsign Ads performed above and beyond our expectations thanks to its numerous capabilities and capacity to streamline the DOOH-specific workflow. Furthermore, collaborating with Broadsign Ads' team of programmatic digital-out-of-home experts meant seamless execution from start to finish.
Access premium DOOH inventory with complete screen transparency
Know exactly what you're buying when booking screens for your campaigns. Set your campaign parameters and select screen types based on data points like audiences, environments, and proximity to points of interest. Broadsign Ads provides full visibility into screen-level data, helping you maximize campaign performance with the best inventory.
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Activate flexible, targeted campaigns at the right price
Optimize ad spend by activating inventory as close to market value as possible. With Broadsign Ads' smart bidding algorithm, you can be sure we're delivering your targeted impressions in the most cost-effective, buyer-friendly way.
Reach ideal audience segments at the right time and place
Target audiences in real-time with DOOH ads that capture attention wherever your audience may be. Broadsign Ads taps into dynamic mobile data, so you can easily target venues with the highest concentration of your desired audience segments.
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Spotlight on great campaigns
How Samsonite's pDOOH campaign boosted brand KPIs by extending the reach of video ads
How Samsonite's pDOOH campaign boosted brand KPIs by extending the reach of video ads
Geolocation
Major U.S. cities (New York City, Los Angeles, Seattle, Miami, Minneapolis, Austin)
Location Types
Office buildings, Malls, Convenience stores, Casual dining, Bars, Apartment buildings
Demographics
Late Gen Zs & younger millennials, conscious movers, flight and hotel shoppers
Strategy
DOOH ads ran alongside ads on online media channels like TikTok and YouTube
+14.5M impressions
1016 venues
1292 screensSpotlight on great campaigns
Desjardins Insurance drives significant brand uplift and consideration with DOOH
Desjardins Insurance drives significant brand uplift and consideration with DOOH
Geolocation
Major cities across Ontario, CA
Location Types
Office buildings, Banks, Transit stations
Demographics
Adult insurance owners
Strategy
Audience & geolocation targeting used to run ads in venues with highest concentration of desired audiences
+16.5M impressionsSpotlight on great campaigns
GlobalTV sees a 10x lift in viewing intent with pDOOH campaign
GlobalTV sees a 10x lift in viewing intent with pDOOH campaign
Geolocation
Toronto + GTA, Vancouver + Lower Mainland
Location Types
Train stations, Movie theatres, Malls, Bus shelters, Billboards
Demographics
Canadians aged 25-54, Streamers & cable viewers
Strategy
Similar creatives used to extend the campaign's reach across digital channels
+11.5M impressions704 venues1048 screensSpotlight on great campaigns
IG Wealth Management boosts brand funnel metrics with programmatic DOOH
IG Wealth Management boosts brand funnel metrics with programmatic DOOH
Demographics
Adults aged 35-65, Business professionals, High-income individuals
Strategy
Programmatic capabilities like unique audience and venue targeting used to reach desired demographics.
+20M impressions704 venues1048 screensSpotlight on great campaigns
How Samsung's programmatic campaign went big in Texas
How Samsung's programmatic campaign went big in Texas
Geolocation
Dallas and Fort Worth, Texas
Location Types
Billboards, Office Buildings, Malls, Grocery
Demographics
18-24 year olds, Tech & Gadget Enthusiasts
+20M impressions704 venues1048 screensGet started with Broadsign Ads
Our team of experts is here to help you create, execute, and manage campaigns. After all, our platform was built for OOH by the people who know OOH best.