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ResourcesEBooksThe media buyer's guide to programmatic digital out-of-home

The media buyer's guide to programmatic digital out-of-home

With this eBook, you can:

  • Examine in detail the factors that have propelled DOOH into the spotlight
  • Learn from industry experts at TheTradeDesk, Xaxis, Pattison Outdoor, Kinetic Worldwide, Adform and Scoota - on how the channel's unique capabilities make it a versatile and targeted tool to boost the overall success of your marketing spend
  • Highlight how clever advertisers are taking advantage of the creative potential of DOOH, combining data and context