Chairman, President and Chief Executive Officer
We believe in a world where digital and real-life experiences collide. Where campaigns drive growth, build excitement and prompt innovation. Where digital interactions inspire conversations and connect communities. Where bold creativity inspires bright ideas.
We’re making it easier than ever for media publishers, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Lighting up airports, shopping malls, health clinics, transit systems and more, our platform powers messaging at the heart of people’s lives.
Chairman, President and Chief Executive Officer
Burr Smith is the chairman, president and CEO at Broadsign. Burr is deeply invested in the company's success and has a strong propensity for pursuing interesting opportunities and initiatives for the company.
Burr is highly involved in the digital signage industry and an active member of FEPE as well as the DPAA (Digital Place-Based Advertising Association) board. Burr has a keen eye for identifying trends that move the digital out-of-home industry forward.
In addition to his role at Broadsign, Burr is the manager of the Brisco-Davis Group, a position he has held for the past 17 years. Prior to this, he spent 15 years as vice president of Sverdrup Investments Inc.
Burr holds an LLM in Taxation from the Washington University in St. Louis School of Law, a J.D. from the Emory University School of Law and a B.A. from Vanderbilt University.
Chief Operating Officer
As Chief Operating Officer, Jean Beaudry manages all of Broadsign's operations. A strong team motivator, Jean has extensive experience in all aspects of software development and is reputed for his implementation of solid business plans and first-rate development practices.
Prior to joining the Broadsign team, Jean held leadership positions at Autodesk, Avid/Softimage and Microsoft where he delivered the most ambitious technologies related to computer graphics used in games, films and architecture.
Jean studied Computer Science at the Université du Québec à Montréal.
Chief Financial Officer
As Broadsign's Chief Financial Officer, Dana Tunks oversees all financial reporting, treasury, corporate development, corporate finance and taxation, and risk-management activities globally.
Dana's work involving data standardization and transparency in the digital out-of-home industry has garnered her a spot on the Interactive Advertising Bureau (IAB) Board of Directors of the Data Center, where she and other members help advertisers and marketers operationalize their data assets while maintaining quality, transparency, accountability, and consumer protection.
A seasoned professional, Dana has held roles as CFO and advisory board member of software and technology companies in the healthcare, mobile commerce and emissions industries. She also spent over 23 years as a senior partner with Ernst & Young LLP, both in audits and consulting.
Dana is a Chartered Accountant and received her Honours Bachelor of Business Administration from Wilfrid Laurier University. Her community involvement has included the Audit Committee of Wilfrid Laurier University, Innovation Council at the Canadian Institute of Chartered Accountants and acting as President, Vice President and Audit Committee Chair of the Kitchener-Waterloo YWCA.
Sr. Vice-President, International Operations
Joe Cotugno, Senior Vice-President, International Operations, is responsible for overseeing all of Broadsign's operations outside of North America.
Prior to joining Broadsign, Joe was a co-founder of Ayuda, starting as a developer in the very early days, and then spearheading the Product Management, Client Services, and Professional Services teams, eventually culminating in his role as Managing Director of the EMEA Region.
Joe has over 20 years of experience in software development, and previously worked for Business Objects (now SAP) as a Senior Consultant based in Silicon Valley, managing the rollout of numerous, successful multi-million-dollar implementations of Business Intelligence solutions to Fortune 500 companies.
A polyglot mathematician at heart, he speaks 4.3 languages, and holds a Bachelor’s degree in Mathematical Statistics & Computer Science from Concordia University. Joe enjoys playing ice hockey and soccer, reading Dr. Seuss books to his children, and has a profound interest in all things digital.
Sr. Vice President, Global Sales
Maarten Dollevoet, Vice President, Global Sales, is a seasoned sales and business development expert in the digital signage industry and travels extensively to educate networks on the power of Broadsign's automated, cloud-based platform.
Fluent in Dutch, German and English, Maarten spent seven years as the Director of Sales EMEA at Broadsign and seven years as the Sales Manager UK – Benelux at AOpen beforehand. He holds a Bachelor degree in Sales and Marketing from Hogeschool van Arnhem en Nijmegen and a MBA from Radboud University Nijmegen.
Sr. Vice President, General Manager of Broadsign Reach
Adam Green, Senior Vice President and General Manager of Broadsign Reach, oversees the continued growth of Broadsign's leading global digital out-of-home programmatic platform.
Previously, Adam spent eight years managing Google's relationships with media and creative agencies in Canada. He has also worked as a management consultant, a renewable energy sector entrepreneur, a mechanical engineer, and an analyst in the computer hardware industry. He holds a degree in mechanical engineering from Queen's University and is a proud grad school drop-out.
Sr. Vice President, Technology
As Broadsign's Vice President of Technology, Bryan Mongeau oversees all of the company's technical aspects, including product development, quality assurance and IT operations where he provisions, deploys and maintains Broadsign's private application cloud.
A co-founder of Broadsign, Bryan has greatly contributed to the development of its Digital Signage Software, both as a developer in the early days and later as the head of the R&D team. An industry veteran, he has over 13 years of experience in software development lifecycle management, nine of which have been in the digital signage industry. Bryan is a highly qualified and experienced manager with extensive hands-on expertise in the development and delivery of enterprise-grade SaaS applications and services.
Vice President, Corporate Development
Raphael Abele, Vice President, Corporate Development, works in close collaboration with Broadsign’s executive committee to lead the formation and execution of Broadsign’s inorganic growth strategy globally. Raphael is involved in every stage of the lifecycles of investment, merger or acquisition opportunities to enhance Broadsign’s platform and create value for all stakeholders.
Prior to joining Broadsign, Raphael held a number of leadership roles driving acquisitive growth in the business-to-business services sector at a private equity owned Canadian corporation, which transformed into a joint venture with a U.S. publicly traded partner, and at a Fortune 1000 company, all of which had multinational footprints. In addition, Raphael has worked as an investment banker at one of Canada’s largest financial institutions. Raphael holds a Bachelor of Business Administration degree from Wilfrid Laurier University.
Vice President, Finance
As Vice President of Finance, Tracy provides leadership to Broadsign's accounting and administration teams, and works to ensure that the company's financial planning, reporting and analysis supports long-term strategic objectives.
Tracy has over 20 years experience working in global and regional companies, having held senior management positions in pharmaceutical, retail and not-for-profit organizations. Through Anema McIntosh Inc., a company she cofounded in 2008 to provide financial guidance to entrepreneurs, she gained experience in technology, manufacturing and construction industries.
Tracy completed her CPA, CGA designation in 1998 and holds a Business Administration degree.
Vice President, Programmatic Sales Operations
Edith Gagne, Vice President, Programmatic Sales Operations at Broadsign, has led the Campsite buy and sell-side platforms since launch in 2016 and, since Campsite’s acquisition by Broadsign, now leads the overall media sales operations function. Edith works closely with publishers, brands, agencies and DSPs to facilitate programmatic transactions on the Broadsign and Campsite platforms, and is a leading voice championing programmatic in the DOOH industry.
Prior to launching Campsite, Edith was part of the executive team at Newad Media, a Canadian Indoor place-based media company, where she acquired experience in all facets of the business over close to 15 years in evolving roles in sales, operations and human resources. She holds a Bachelor’s degree in Applied Human Sciences, and loves having the opportunity to work closely with a wide variety of organizations, all with one thing in common - passion for out of home.
Vice President, Engineering
Giovan “GG” Gentile, VP, Engineering, oversees all engineering operations at Broadsign, contributing to product development, DevOps, and cloud architecture across the Broadsign and Ayuda software platforms.
An Ayuda veteran of 15 years, Giovan helped build the Ayuda platform from the ground up, and has spent the past several years in an executive role. He has more than 20 years of development experience.
Vice President, Marketing
As VP marketing, Liseanne Gillham oversees Broadsign's brand, lead generation, digital, and product marketing functions. As a senior leader for several high-growth technology companies, Liseanne has successfully introduced numerous products and services to the market, led cross-functional global business teams, integrated complex business structures across newly merging companies, and launched and run an eCommerce business.
Prior to joining Broadsign, Liseanne held a variety of business development and marketing roles at Autodesk, primarily with their media and entertainment division. More recently, Liseanne led content and marketing communications for Lightspeed, one of Canada's fastest growing software companies, navigated several high-profile VC funding rounds, as well as consulted to a number of tech start-ups.
Vice President, Products
François Hechme, vice president of products, oversees Broadsign's product vision and direction. With a mix of tech and business knowhow, and over a decade of experience in the digital signage industry, François lays out the strategy for Broadsign's software platform and works with his team to drive product growth and development.
François is a Broadsign veteran, having worked with the company in its early years. He has since returned with numerous product leadership positions under his belt, and brings a new perspective and deep industry knowledge to the Broadsign team. François additionally holds a degree in computer engineering from Concordia University.
Vice President, Client Services
As Vice President of Client Services, Franco Romanelli oversees Broadsign's support, technical consultation and managed services departments. In doing so, Franco ensures that the highest level of service is provided to Broadsign clients.
Franco joined Broadsign in 2004 as a support agent. Given that there was no support department in place at that time, he was handed the task of building one. As a result of Franco's success, he then spearheaded the creation of the managed services department in 2007.
Franco holds a Computer Engineering degree from Concordia University.
General Manager, Broadsign APAC
Remi Roques, General Manager, Broadsign APAC, oversees regional activity for the APAC market, driving and implementing strategy for Broadsign and establishing strong partnerships with regional entities.
Previously, Remi directed and developed technical teams while driving growth in both startups and large corporations, in San Francisco, Paris, and Sydney. He holds a Master’s degree in aerospace engineering and an MBA, and has more than 20 years of experience in the software industry.