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FAQs

• What kind of audiences can I reach with office building screens?

  You can reach an affluent commuter profile, which includes high-income professionals, business leaders, and travellers with significant discretionary spending power. They are prime targets for luxury, financial, and B2B services, as well as premium auto brands.

• Can I target specific times of the day for my campaigns?

  Yes, dayparting is highly effective in office buildings. You can run a “Commute Blitz” during peak times of 7-9 AM and 4-6 PM to align with a commuter’s mindset, or run specific Lunchtime Food & Beverage offers between 11:30 AM and 1:30 PM to capitalize on high purchase intent.

• What are the best ad formats for office building screens?

  Short, high-impact video ads are ideal for the low-distraction, confined environment of elevator screens, where they receive significantly more attention than traditional DOOH. For lobby and security checkpoints, use high-resolution video walls for premium, high-production brand awareness campaigns.

• Can I use real-time data to trigger ads in an office building?

  Yes, dynamic messaging can be triggered by real-time stock market movements to promote financial services or investment tips, tapping into the audience’s professional interests. You can also use weather-based triggers to automatically run ads for rideshare or meal delivery during severe weather.

• How can I measure the impact of my office building campaigns?

  The most advanced method is Cross-Channel Integration. You can use geofencing to capture the mobile device IDs of professionals who were exposed to your ad and then measure conversions by retargeting them with a specific offer (like a white paper download).

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