BackLite Media expands Place Exchange SSP’s international footprint as its first regional supply partner in the UAE
Dubai, United Arab Emirates (September 19, 2023) – BackLite Media, the leading digital out-of-home (DOOH) advertising company in the United Arab Emirates (UAE), has announced a partnership with Place Exchange by Broadsign, the leading supply-side platform (SSP) for programmatic DOOH, to accelerate the programmatic transformation of DOOH in the UAE and increase opportunities for DOOH to be included in omnichannel marketing strategies.
BackLite Media offers premium DOOH media opportunities across a diverse array of settings in Dubai and Abu Dhabi, ranging from bustling highways like Sheikh Zayed Road to upscale malls and destinations. This expansive coverage across the UAE ensures that BackLite Media effectively reaches individuals throughout their daily journeys and at key destinations. The integration with Place Exchange SSP enables advertisers to seamlessly tap into this extensive inventory through their DSPs with a variety of programmatic buying options, including open auction, programmatic guaranteed and private marketplace deals.
Sean Gadsby, Head of Programmatic at BackLite Media, expressed enthusiasm about the partnership with Place Exchange, highlighting the potential to unlock new revenue streams and attract interest from global buyers. “Place Exchange by Broadsign is a prominent name in the industry, and we’re eagerly anticipating the prospects this partnership brings on a global level. The collaboration will empower our clients with unparalleled programmatic capabilities and a seamless workflow to incorporate BackLite Media in omnichannel purchases.”
“There is growing demand by local and global advertisers for DOOH inventory in this market,” said Nick Bennett, Vice President, Business Development, Broadsign. “Through this integration with BackLite Media, they can now deliver high-impact OOH messaging to audiences throughout the UAE with scale, automation, and flexibility like never before.”
The BackLite Media and Place Exchange SSP integration heralds a new chapter in programmatic OOH media evolution in the UAE. This collaboration will enable advertisers to seamlessly leverage BackLite Media’s comprehensive DOOH inventory while capitalizing on the benefits of programmatic buying and streamlined workflow integration. As the partnership gains momentum, it stands poised to contribute to the continued evolution of programmatic advertising in the UAE market.
About BackLite Media
Based in the United Arab Emirates, with offices in Abu Dhabi and Dubai, we are a specialist, multi-national out-of-home media company. We have a well-justified reputation for our sites’ elegant and unique designs and are known for only installing them in the most prestigious locations. We are the number one partner with the Road Transport Authority, with stand-out locations along Sheikh Zayed Road and high-profile Outdoor and Malls advertising in the UAE.
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About Place Exchange by Broadsign
Place Exchange by Broadsign is the leading global SSP for programmatic out-of-home media, featuring the largest footprint of OOH media worldwide. As part of Broadsign’s family of OOH solutions, Place Exchange is integrated with omnichannel and OOH DSPs, and offers agencies and advertisers the opportunity to fully unify non-guaranteed and guaranteed programmatic buying and measurement of OOH media with other digital channels within their DSP of choice, leveraging the same workflows, creatives, reporting, and attribution as for online, mobile, and other forms of digital advertising. Place Exchange’s unmatched array of premium global OOH inventory adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control.