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BlogProgrammatic DOOH Insights

Cover of the "Programmatic DOOH Trends 2026 Report" featuring a nighttime cityscape with digital billboards in Times Square and Broadsign branding.

August 5, 2026

A sneak peek at the data-backed findings in our 2026 Programmatic DOOH Trends Report

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Moviegoers seated in a cinema watching a film on a large theatre screen.

August 4, 2026

Cinema advertising is back. Here’s why it’s more valuable than ever

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A busy New York City sidewalk with pedestrians walking past a LinkNYC digital kiosk displaying a Corona beer advertisement. The kiosk stands prominently in the foreground against a backdrop of bright city lights, storefronts, and traffic, illustrating digital out-of-home advertising in a high-footfall urban environment.

July 22, 2026

Dynamic creative optimization (DCO) in DOOH: What marketers need to know before launching their first campaign

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June 22, 2026

From brief to activation: Inside the first fully agentic AI-powered OOH campaign

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<p>Clear Channel Outdoor Bus Shelter in Maryland, USA</p>

June 17, 2026

DOOH specs guide: What media buyers and planners need to know before launching a campaign

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May 21, 2026

How Osmow’s achieved a 33.9% lift in restaurant visits with programmatic DOOH

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May 18, 2026

Best practices for high-impact out-of-home creative

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May 14, 2026

De’Longhi drives 121% lift in brand preference with programmatic DOOH

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April 29, 2026

Meet Manuel Ameneiros, Broadsign’s Head of Media Sales and Service, LATAM

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times square street and manhattan downtown architecture

March 19, 2026

What is out-of-home? A marketer’s guide to OOH media and outdoor advertising

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Is it time to travel again?

February 18, 2026

Why out-of-home belongs in your next travel and tourism campaign

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February 11, 2026

Wisp drives 4X lift in brand preference with programmatic DOOH

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February 3, 2026

What is programmatic DOOH (pDOOH) advertising?

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January 29, 2026

Meet Ari Buchalter, Broadsign’s new Chief Strategy Officer

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Time Square

January 26, 2026

OOH in 2026: Key trends shaping the next era of out-of-home advertising

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Broadsign Announces Acquisition of Place Exchange

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