Programmatic Digital OOH drives a 105% lift in positive brand image for Jotex home interiors

July 11, 2023Kayla Caticchio

To boost brand awareness for its homeware products, leading Scandinavian interior brand Jotex tapped into the power of digital out-of-home (DOOH) to reach fashion-forward consumers interested in stylish and modern home interiors.

Founded in 1963 in Gnosjö, Sweden, the brand wanted to launch a unique campaign to celebrate the 60th anniversary of the company with eye-catching DOOH displays across the country.

The Strategy

  • The programmatic DOOH campaign was launched in collaboration with four major industry players: Precis Digital Agency, DV360 DSP, Broadsign SSP, and Clear Channel Sweden.
  • Over three weeks, 1.9M+ ads were served across Clear Channel Sweden inventory in major cities Stockholm and Gothenburg, resulting in 5M+ total impressions.
  • The DOOH campaign ran alongside CTV ads and various digital and social channels like YouTube, and targeted female demographics aged 25-55.
Read the full case study to see the results and discover the benefits of implementing pDOOH into your media strategy.
Kayla Caticchio
Kayla Caticchio

Content Marketing Manager

Kayla has been a part of Broadsign’s marketing team since 2021, where she specializes in creating content on all things OOH, DOOH, and pDOOH. She spends her free time reading and trying new restaurants.