Desjardins Insurance was looking to increase market brand awareness and consideration for its insurance offerings. As part of its larger omnichannel campaign, the brand turned to programmatic digital out-of-home to reach key audiences in major cities.
Along with agency partner Glassroom, Desjardins Insurance wanted to measure the impact and effectiveness of DOOH in creating a positive brand image and consideration amongst its target audience compared to other competitors in the market.
The Strategy
Turning to Broadsign Ads, Broadsign’s DOOH-specific DSP, the brand activated key programmatic capabilities like audience and geolocation targeting to display ads in venues with the highest concentration of the desired audience.
