IG Wealth Management wanted to increase brand awareness and consideration for its financial services across Canada. With Broadsign Ads and the OMD agency team, the brand ran a successful programmatic DOOH campaign that positively impacted its position in the Canadian financial services market.
Strategy
- The Broadsign Ads DOOH-specific DSP was used to plan and execute IG Wealth’s campaign, leveraging programmatic capabilities like unique audience and venue targeting.
- The campaign ran for a two-month period, targeting specific demographic segments like business professionals, high-income individuals, and those between the ages of 35-65.
- Over 1.5M ads were served across highly-targeted environments, resulting in approximately 20M quality impressions.
