Global Television Network (GlobalTV) was looking to increase awareness and viewing consideration for two new Fall 2022 TV shows that would run across its Canadian network.
As part of a larger multi-media campaign with umbrella media company Corus Entertainment, GlobalTV turned to programmatic DOOH to extend the reach of ads for TV shows So Help Me Todd and Fire Country across screens in major Canadian cities.
The Strategy
- Using Broadsign Ads, Broadsign’s DOOH-specific DSP, GlobalTV strategically placed ads promoting the shows in key locations across Toronto and Vancouver.
- The campaign targeted specific audiences, including Canadian adults aged 25-54, streamers, and cable viewers.
- Over 1M ads were delivered, resulting in +11.5M impressions across targeted venue types like Train Stations, Movie Theatres, Malls, Bus Shelters, and Billboards.
