Inventory Packages

Automotive

Promote brand awareness, loyalty and affinity by delivering DOOH ads that capture the attention of vehicle owners and potential car buyers.

Explore our Automotive package

Audience Segment

Auto Enthusiasts

Points of Interest

Malls, Gas stations, Car Dealerships, Maintenance and repair shops

Dayparts

Peak commute hours

Venue Types

Audience: All screens that index against the intended audience
Place-based: Dealerships, subway and transit
Outdoor: Billboard, urban panels and transit shelters within proximity to dealerships and office buildings

Moments

Play relevant ads based on gas and crude oil prices or during key weather conditions to promote seasonal products or services

Discover our "Automotive" audience segments

Category

Description

Auto shoppers

Auto Shoppers are working professionals between 25-44 years old and usually men. Their household income is either less than $25k or between $75-$100k.

Auto enthusiasts

Auto Enthusiasts are usually between 24-44 years of age, with an average household income of $25k+. They often already own a car, which they may want to trade or upgrade. This audience segment follows the news and pays attention to the latest auto-release and innovation announcements for their favourite and prospective cars.

Vehicle owners

Vehicle Owners are evenly distributed across genders, and 50% appear in the 25-34 or 35-44 age groups. This audience likely owns apps specific to their existing vehicle make and model.

DIY Auto Enthusiasts

DIY Auto Enthusiasts are focused on fixing, maintaining and updating their cars. They are evenly distributed across genders and most likely appear in the 35-44 year age group.

Boat owners

Boat Owners are evenly distributed across genders, and also evenly distributed across age groups, including 25-34, 35-44, 45-54 and 55+ ranges.

Build your own custom package

Work with our marketplace team to build your personal custom package based on your advertising strategy and key campaign objectives.

Deliver ads that drive vehicle consideration and sales

Capture the attention of potential car buyers by placing ads in key spots across the path to purchase.
Reach audiences while they're on the road, targeting commuters in high-traffic areas
Target ideal demographics by adapting messaging based on factors like life stage, income, and purchasing habits