The media buyer's guide to programmatic digital out-of-home

With this eBook, you can:

• Examine in detail the factors that have propelled DOOH into the spotlight
• Learn from industry experts at TheTradeDesk, Xaxis, Pattison Outdoor, Kinetic Worldwide, Adform and Scoota - on how the channel's unique capabilities make it a versatile and targeted tool to boost the overall success of your marketing spend
• Highlight how clever advertisers are taking advantage of the creative potential of DOOH, combining data and context