Inventory Packages
Financial Services
Deliver contextually relevant DOOH ads at moments when consumers are likely to be thinking about payment, like promoting credit card cash-back rewards at the gas pump or checkout counter.




Explore our Financial Services package

Audience Segment
Consumers
Points of Interest
Transit, Airports, Banks
Dayparts
- Work hours
- Peak commute hours
Venue Types
- Audience: All screens that index against the intended audience
- Place-based: Banks and residences
- Outdoor: Billboard, urban panels, and transit shelters within proximity to financial institutions
Moments
Play relevant ads based on currencies, interest rates, cryptocurrency and commodities
Discover our "Financial Services" audience segments
Category
Description
Home financial Planners
Home Financial Planners are usually women between 25-34 years old. They are likely parents who are looking to make every dollar count. Their household incomes vary, siting within either high-income households or low-income households.
Active traders
Active Traders are in it to win it by staying connected to the financial marketplace and are primarily men in the 35-44-year-old age group.
Insurance owners
Insurance Owners include a high concentration of 25-44-year-olds, with a relatively even split amongst genders. This audience will likely also own transportation-focused apps along with insurance provider apps.
Mobile banking users
Mobile Banking Users have a fairly even distribution across age groups, although 18-24-year-olds are less likely to appear in this audience segment.
Retirement planners
Retirement Planners are equally distributed across genders. Over 55% of this audience is in the $75-100k+ income bracket.
Build your own custom package
Work with our marketplace team to build your personal custom package based on your advertising strategy and key campaign objectives.

Increase brand awareness and consideration for financial services
- Deliver ads at moments where consumers are likely to be thinking about payments, like at the gas pump
- Drive awareness on a mass-reach scale by targeting specific audiences with ads, like travel rewards for frequent flyers
- Place ads in key neighbourhoods where your target audience resides or within proximity to your retail locations



Promote brand trust and loyalty with digital out-of-home
Browse our playbook for unique ways marketers can leverage out-of-home to drive brand awareness and lift sales.
Great Financial Services Campaigns
IG Wealth Management boosts brand funnel metrics with programmatic DOOH

IG Wealth Management boosts brand funnel metrics with programmatic DOOH
Demographics
Strategy
Find the right audience segment for your campaign


