The fastest growing digital point-of-care media company in the United States escalates its partnership with Broadsign and Broadsign Xpress to power over 6,000 screens.
Stamford, CT. March 19, 2014. Health Media Network, LLC, the fastest growing digital point-of-care media company in the United States continues to expand and power its screens in medical offices and healthcare systems with Broadsign International, LLC’s cloud-based digital signage software and solutions. Health Media Network (HMN) has been one of the biggest consumers of Broadsign’s Android-based smart player, Broadsign Xpress. All of the company’s deployments have been standardized on the media player since it became available to the market in August 2013.
HMN reaches 44,000 high-prescribing physicians and over 200 million patients and caregivers annually through over 6,000 screens, delivering trusted healthcare communications that advance consumer health literacy and facilitate better conversations between doctors and patients. The network’s turnkey offering is completely advertiser-subsidized and provided at no charge to physicians.
“After several years of operating Broadsign’s robust and automated software on our growing network and benefiting from its increased functionality, we saw a promising revenue potential by adopting the fully-featured and -supported Broadsign Xpress smart player,” says Christopher Culver, President and CEO of HMN. “By working together, HMN and Broadsign have created a successful formula of layering services, leveraging locations and maximizing the power of the prescribing doctor.”
HMN installs and maintains equipment, and uses Broadsign’s platform to remotely monitor and manage programming. The Broadsign Creator web application enables offices and their screens to run different content, ensures that dynamic content is constantly refreshed via the Internet and accommodates copy changes within 24 hours.
In addition to HMN’s support of Broadsign solutions, the company works with Broadsign to promote thought leadership in the digital signage healthcare vertical. HMN’s Chief Operating Officer, Larry Newman, was the featured keynote speaker at the recent Broadsign Executive Forum: Healthcare in Germany and most recently spoke, in conjunction with Broadsign, at Digital Signage Expo. Key points included managing large health system deployments, stakeholders necessary for success and opportunistic trends happening in American and global health markets.
According to industry data published by DTC Perspectives, Inc., digital point-of-care will be at least 10% of direct-to-consumer (DTC) budget allocations in the next five years. That equates to $400-500 million in advertising spending, of which HMN intends to own a significant share due to an aggressive growth trajectory of acquisitions and organic expansion.
“As Broadsign is heavily invested in the healthcare market, we are proud to work with a best in class point-of-care leader such as HMN,” said Skip Beloff, Broadsign’s Vice President of Sales. “The content and technology partnership of Broadsign and HMN is effectively engaging, motivating and activating patients to effectively close the gap between patients and their physicians.”
Broadsign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, Broadsign’s latest incarnation, Broadsign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, Broadsign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives. Broadsign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about Broadsign, visit https://broadsign.com.
About Health Media Network
Launched in 2007, Health Media Network, (HMN), is the fastest growing digital point-of-care media company in the U.S. providing education and health content in physician waiting rooms through a platform of 25 specialty health television networks. Using the latest digital technology, HMN is able to customize content that provides physicians and marketers with relevant programming for their messages that advance health and healthcare outcomes to targeted audiences. HMN currently reaches over 40,000 physicians in medical offices and healthcare systems across the country. For more information, please visit Health Media Network at www.hmnads.com.