An SSP built for digital out-of-home
Generate more revenue from your network with programmatic advertising sales
Over 90% of media agencies buy ad space programmatically. Tap into this market through Broadsign Reach, an SSP designed to connect DOOH publishers with digital media buyers around the globe.
Sell to your direct customers while allocating excess inventory to be bought in real-time by digital media buyers to fill 100% of your ad slots.
While automation takes care of ad sales, you still maintain full control of your screens with a solution built specifically for DOOH.
Give only a select group of buyers access to your network.
Review and approve each ad before it plays on your screens.
“Programmatic availability will lead to higher spending on DOOH media, which is not surprising since programmatic boosts targeting ability, efficiency, speed of transaction and ROI” — DPAA
Make informed decisions about programmatic inventory and CPMs with details about each bid digital media buyers place on your network.
Specialty network or limited agency contacts? No problem. With Broadsign Reach, digital media buyers have immediate access to your unique locations and audience, making your network a contender for national ad campaigns.
Show digital media buyers the true value of your network with transparent and detailed campaign proof-of-play reports.
Work with a DSP that offers digital out-of-home