With a population of just 40 million and a GDP above $2 trillion, Canada is known for punching above its weight in the worlds of business and industry. This is just as true in the realm of digital signage, as well-developed infrastructure and a population that continues to favour in-person shopping experiences over online offer great potential for network operators.
One of the benefits of building out a digital network in Canada is that there are plenty of environments within the country that can benefit greatly from digital signage. The digital industry is exploding in popularity within the country, but there are still a great many establishments that have yet to make the switch over from static signage.
Retail businesses
Hospitals
Cinema screens
Airports
Transit networks
Like most modern consumers, Canadians have high expectations of their media, demanding they have attributes that denote quality. Key among these are:
In order to succeed in the Canadian digital signage space, it is therefore imperative to choose a software platform that allows you to strike those notes. A great platform should allow you to deliver high-quality media with no hiccups or downtime; display campaigns and content that are relevant both to the location they are in and to outside conditions, such as the weather, sports scores, or financial market health; and that impart a sense of movement or dynamism that catches the eye.
