June 21, 2018|
Establishing a well-functioning digital signage network means more than finding a way to get content to play on your screens. There are a lot of other details that you need to get right in order to make the most out of each screen.
Wondering which boxes you’ll need to tick for a successful digital signage network? We spoke to our resident product experts to find out what network owners need to look for.
One of the basic steps to take when picking out digital signage software is to ensure that it can play the right content formats, and play them well. For example, 4K video, HTML5 media and live content are all common, but some signage software may not play them all, or might struggle to play them smoothly. To save yourself headaches and regret, pick a solution that can handle anything you throw at it.
Dynamic content relies on data, context and pre-defined triggers to adapt for greater relevance and engagement. It might change according to screen location, time of day, environmental factors like weather, or in response to demographics of the audience on the scene. Interactive content takes this a step further, inviting audiences to shape their experience through engaging with the screen. Dynamic and interactive content are popular with audiences, so advertisers seek out networks that can support them. For that reason, it’s best to find digital signage content management software that can meet this demand.
There are many digital signage content management platforms that can do a passable job of managing smaller networks, but quite a few will begin to struggle when your network starts to grow. If you plan to grow organically or have your eye on acquiring smaller networks to add to your own, this can be a significant detriment. Plan for your ambition and choose a platform that is easily able to scale to whatever size you might someday need.
Manually updating all your signs’ software can be tedious, and the problem only gets worse the bigger or more spread out your network is. Instead, save yourself a few headaches by picking signage software that includes remote updating capability. It’s one of the best ways to secure timely adoption of the latest enhancements.
It shouldn’t happen often, but things can go awry on a digital signage network. A player might stop working, content may not play correctly, etc. The best digital signage software will provide you with detailed information about the health and playback status of all the screens on your network. If anything goes wrong, you’ll find out quickly and will be able to fix it.
Too many digital signage software platforms today require users to manually set up and manage content playlists for their screens. Choose a system that allows you to automate content delivery, set the rules for how and when content should be delivered, and you can just sit back and let the software handle that tedious work for you. It’s an intelligent, elegant approach that is a must-have today.
Today, there’s no excuse for working with Excel to track DOOH sales. Provide your team with a much more pleasant experience by choosing signage software that integrates with your DOOH inventory. Real-time access to network availability and a simple proposal creation process will save your team an incredible amount of effort and time otherwise lost in the cells of a spreadsheet.
Why stop at automating content delivery? Adopt a signage platform that supports programmatic sales and you can allow trusted clients to purchase inventory from you without needing your sales team to oversee each transaction. What’s more, adopting this capability can open up your network to a new audience of buyers already used to programmatic transactions in online media. This is a great opportunity to save time and attract new business all at once.
The best digital signage networks integrate analytics, facial recognition and even proprietary technology into their signage strategies. This helps them extend functionality, enable advanced audience data collection and to create more engaging experiences for audiences. You’ll only be able to accomplish these kinds of integrations if your signage platform has an extensible API, so make that a priority when making a selection.
As with everything else digital, signage can be a target of hacking and other acts by ill-intentioned individuals. Don’t leave your network vulnerable – invest in a platform with strict security capabilities built right in. Your clients will appreciate your reliability and you will be able to rest easy at night knowing that your screens are safe from harm.
Want to learn more about what it takes to succeed in the world of digital signage?
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