Making it easy to transact digital out-of-home programmatically

Formerly known as Campsite, Broadsign Ads' mission is to bridge the gap between media buyers and digital out-of-home publishers through a streamlined DOOH-specific DSP that makes transacting digital out-of-home accessible to all.

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As part of the Broadsign family, Broadsign Ads makes it easier than ever for publishers, agencies, and brands to harness the power of out-of-home and connect with audiences across the globe.

Our Story

We began as Campsite in 2016 as an extension of Newad Media Company. Launched in Toronto by Newad's digital development team, the goal was to improve media buyer access to digital out-of-home inventory. The idea came from feedback our team received from clients who were purchasing inventory in traditional blocks with estimated impressions. We realized that the market was missing an effective, easy-to-use platform for media buyers to book digital out-of-home autonomously - so we set out to develop one.

We soon began connecting buyers with premium digital out-of-home inventory, starting with 1000 of Newad's screens and quickly expanding to include screens across Canada. As a pioneer in programmatic digital out-of-home, we've revolutionized the way out-of-home integrates with digital media strategies, enabling advertisers to activate their best campaigns within minutes.

In 2019, Campsite was acquired by Broadsign, the global leader in OOH advertising solutions, with both companies sharing a goal of extending programmatic digital out-of-home around the world. We began our expansion into new markets shortly after, entering the U.S. in 2020 and Australia in 2021.

Today, we're known as Broadsign Ads.

We're proud to partner with many of the world's largest digital out-of-home companies and agencies to deliver an innovative ad exchange platform that connects media buyers and sellers in an environment specifically designed for out-of-home.

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