How to increase revenue with contextual in-store media
Discover key aspects every retailer must look for when adding in-store digital marketing as a media channel to their retail media network.
- Why retailers should prioritize in-store media at their brick-and-mortar locations for future retail media network development
- How displaying marketing messages at the right location, at the right time, and in a way that is relevant and meaningful to the customer can influence last-mile buyer behaviour
- The ten essential components that are needed to unlock new revenue through contextual marketing at high-intent purchase locations, like in-store and at point-of-sale