Restaurant & fast food industries are among the largest OOH players
The QSR industry was a top revenue performer based on its share of ad spend, observing a 20% increase in consumer spending compared to last year. (Source: OAAA)
Additionally, restaurants were among the top 5 industry categories for January-June 2022 OOH expenditure in the U.S, representing a 7.7% increase year-over-year.
Consumers pay attention to QSR OOH ads
According to the OAAA & The Harris Poll, 6 in 10 U.S adults recall seeing OOH QSR ads recently, particularly younger and urban Americans, like Gen Zs and millennials.
70% of fast-food consumers recall seeing a QSR OOH ad in the last month. Consumers who have spent more than $100 on fast food in the past 30 days are 13% more likely to notice QSR OOH ads compared to the total population. (Source: QSR Magazine)
QSR OOH ads drive action
Almost 9 in 10 recent viewers of QSR OOH ads engaged with the brand: 67% made in-store purchases, 39% ordered from the restaurant via the mobile app, and 39% visited the advertiser’s website. (Source: OAAA & The Harris Poll)