OOH ad spend is increasing across the Telco & Tech sector
31% of 2022’s top 100 OOH spenders in the US were technology or direct-to-consumer brands, including AT&T, Verizon and T-Mobile. (Source: OAAA)
According to a 2022 survey, 52% of senior advertising officials believe that the telecom industry will increase DOOH spend over the next 12 months.
OOH generates better results than other media channels
Frequent OOH users see a 47% increase in sales activations vs. non-users. (Source: IPA & Rapport, 2018)
When it comes to driving consumer action, OOH is more impactful than other channels based on its share of ad spend, with 41% of consumers using a search engine and 33% searching social media or visiting a website following ad exposure. (Source: OAAA & Comscore)