OOH ads capture consumer attention and drive activation in the automotive industry

October 5, 2022Kayla Caticchio

 Advertisers are spending more on OOH automotive ads

Automotive dealers & services were among the top 10 industry categories for January-June 2022 OOH expenditure in the U.S, representing an 11.7% increase year-over-year. (Source: Kantar, OAAA)

 Consumers find automotive OOH ads relevant

Over 50% of US adults in cities with populations of +1M plus have recently noticed automotive OOH ads.

Ads for new model releases, fuel economy and limited-time special pricing are most likely to drive engagement. (Source: OAAA)

 Automotive OOH ads drive action

In a recent survey conducted by OAAA & The Harris Poll, 43% of adults in cities of +1M who noticed an automotive OOH ad took action following exposure:

  • 38% visited the dealer or brand website, and 38% did online research about the dealer or brand.
  • 23% visited the dealer/brand showroom, and 19% purchased a vehicle.

Check out our infographic for unique ways automotive advertisers can promote new vehicle models, drive audiences to dealerships, boost omnichannel campaigns, and more.


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