What Is Programmatic Digital Out-of-Home?
Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, this new sales model, with all its associated benefits, is becoming an industry standard. However, not all media buyers, agencies and DSPs understand how this model works or even what “programmatic digital out-of-home” means.