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A Playbook for Scaling In-Store Digital Signage Networks

Discover why in-store retail media is a strategic advantage for forward-thinking retailers

In-store activation isn't just a nice-to-have—it's becoming a critical driver of revenue, engagement, and growth. As part of a unified retail media network (RMN) strategy, in-store media connects with shoppers at the point of decision, complementing onsite and off-site channels to create a seamless path to purchase.

This ebook explores how to build and scale in-store networks that elevate the shopper experience, unlock new monetization opportunities, and support long-term success.

  • Choosing the right implementation model to structure and operate your in-store retail media network.
  • Common pitfalls to avoid when scaling in-store retail media, with insights to help you navigate logistics, integration, and team coordination.
  • Scaling your in-store activation, including choosing the right tech stack, leveraging first-party data, supporting a dynamic content strategy, and more.

Download the Playbook for Scaling In-Store Digital Signage Networks

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