Inventory Packages

Healthcare & Pharma

Deliver healthcare messaging directly to the general public by placing informative, engaging DOOH ads in high-traffic areas, and keeping audiences up-to-date on health recommendations, products, and services.

Explore our Healthcare & Pharma package

Audience Segments

General Public, Pharmacy Patrons

Points of Interest

Point-of-care facilities, Pharmacies, Hospitals

Dayparts

Work hours
Peak commute hours

Venue Types

Audience: All screens that index against the intended audience
Place-based: Hospitals, pharmacies and doctor's offices
Outdoor: Billboard, urban panels and transit shelters within proximity to pharmacies and point-of-care offices

Discover our "Healthcare & Pharma" audience segments

Category

Description

Parents

Parents are primarily between the ages of 25-44, with above-average household income, and have young children still living at home. They stream lots of family content and may also have various casual games readily available for entertainment.

Family caretakers

Family Caretakers are often women in their 40s and 50s, with average household income in the $25-$40k range. They shuttle around town hunting for bargains and are often very health conscious.

Pharmacy patrons

Pharmacy Patrons are primarily women between 25-34 years old, 35-44 years old and 45-54 years old. The highest concentration of this audience is in the 55+ age group and the lowest concentration is in the 18-24 age group.

Health & fitness Enthusiasts

Health & Fitness Enthusiasts are often women female in the 25-44 age group. These enthusiasts own a variety of health-conscious apps.

New dads

New Dads are predominantly in the 25-34 age group, with a household income in the $40-60k range. They've configured all of their baby gadgets and utility apps to help care for their child.

New moms

New Moms are predominately in their 20s and 30s, with household income most often in the $40-60k range. They are often found planning and shopping for baby products to help care for their child.

Pet owners

Pet Owners are predominantly in the 25-44 age group, with an above-average household income. They are busy professionals by day, who often leverage pet services to watch or groom their furry best friends. They try to stay fit outside of work, are tech-savvy, and have likely outfitted their homes with smart technology.

Expectant parents

Expectant Parents are predominately in their 20s and 30s. They are primarily first-time parents who are learning about and planning for the newest addition to the family.

Singles

Singles are primarily men; over 60% of this audience is in the 18-34 age group.

Avid runners

Avid Runners are evenly distributed across genders, and most often fit within the 25-44 year old range. App ownership includes GPS apps as well as health and fitness focused apps.

Build your own custom package

Work with our marketplace team to build your personal custom package based on your advertising strategy and key campaign objectives.

Boost awareness for healthcare & pharma brands

Deliver healthcare messages directly to the general public by running DOOH ads in high-traffic areas
Advertise new products or services in long-dwell time venues where audiences are thinking about health benefits, like doctor's offices
Place DOOH ads in close proximity to care centres and clinics that include directions or clinic hours