Numbat GmbH Goes All-In on Broadsign to Power EV Charger Advertising Network

March 29, 2023

German cleantech startup to broaden available EV charger ad inventory across Europe, advance EV charger audience experience with proven DOOH advertising platform

Montreal, Canada – March 29, 2023 Broadsign and Numbat GmbH today announced  that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations. As Numbat rolls out 600 stations throughout 2023, each equipped with two advertising displays, the company is leveraging the Broadsign Platform to manage and streamline advertising operations across its network. 

“EV charging is an incredibly exciting new space, and our goal is to establish it as a new DOOH sector in Europe. We couldn’t think of a better partner than Broadsign to embark on this journey with,” said Martin Schall, Co-Founder and Managing Director, Numbat GmbH. “Broadsign is a proven leader in both the programmatic and EV advertising technology spaces with a significant global footprint. We’re thrilled to have found such a powerful technology partner to support our mission and have been impressed by Broadsign’s continuing support.” 

Numbat operates one of Europe’s most sustainable EV charging solutions, which began rolling out in the parking lots of supermarkets in Germany in January. Each charging station supports up to 300 KW of charging power, enabling charges in about 15-20 minutes, and comes equipped with two 75” displays and a battery storage that can store solar energy. The network, which presently includes 20 units, is expected to reach 600 units in Germany by the end of 2023, and with planned expansion into hospital, health clinic, car dealership, and gas station parking lots, and other locales, more than twelve hundred units across Europe in 2024. Numbat arrives at a pivotal moment as EV charging stations are in high demand in Europe, with forecasts predicting 4.4 million EVs to be sold in E.U. countries by 2026

“Numbat is revolutionizing the EV charging space  in Europe, just as retailers, advertisers, and business owners are beginning to uncover the possibilities of the convergence of mobility, sustainability, and DOOH. They’re driving new growth for this emerging DOOH medium, solving common infrastructure bottlenecks with sustainable, high-power EV charging stations featuring dynamic displays that are easy to deploy and maintain,” shared Frank Vallenga, VP of SaaS Sales, Broadsign. “We’re honored that they’ve chosen the Broadsign platform to launch and scale their network, and look forward to helping them expand the available programmatic EV charging station inventory in and around Germany.”

About Numbat GmbH

The cleantech startup Numbat combines three worlds with its patented technology: A High-Power Charger (HPC) for the trendy topic of e-mobility, an integrated battery storage for energy management solutions, and all this with an environmentally friendly approach to contribute to the energy transition, especially with the patented multi-lifecycle concept. The founders are Dr.-Ing. Maximilian Wegener and Martin Schall, both long-time managers in battery technology. The company is based in Kempten (Allgäu), Germany.

About Broadsign

Broadsign empowers publishers, agencies, and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over one million static and digital signs along roadways and in airports, shopping malls, retail centers, health clinics, transit systems, electric vehicle charging stations, and more, Broadsign reaches audiences at multiple touchpoints throughout the consumer journey. The Broadsign platform helps media owners efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations.