Inventory Packages

Consumer Packaged Goods

Capture consumer interest while maximizing campaign reach with high-impact proximity targeting throughout the path-to-purchase.

Explore our Consumer Packaged Goods package

Audience Segment

CPG Shoppers

Points of Interest

Grocery stores, Supermarkets, Daycares, Banks

Dayparts

Grocery shopping patterns
Daycare pick up and drop off

Venue Types

Audience: All screens that index against the intended audience
Place-based: Grocery stores, preschools, transit
Outdoor: Billboard, urban panels, and transit shelters within proximity to retailers

Moments

Play relevant content based on weather conditions that strategically promote your product

Discover our "CPG Shoppers" audience segments

Category

Description

Department store shoppers

Department Store Shoppers are primarily women and are most likely in the 55-64 age range. You will likely see this group of shoppers in-store looking for the next best thing.

Impulse buyers

Impulse Buyers tend to be women in the 25-34-year-old age group.

College kids

College Kids are evenly distributed across genders; over 50% of this audience segment is in the 18-24 age range.

Ticket shoppers

Ticket Shoppers are evenly distributed across genders, often in the 25-34-year-old age group. This audience is always on the lookout for tickets to their next show or major event.

Expectant parents

Expectant Parents are predominately in their 20s and 30s. They are primarily first-time parents who are learning about and planning for the newest addition to the family.

Young & hip shoppers

Young & Hip Shoppers are often women in the 18-24-year-old and 25-34-year-old age groups. These shoppers often search for fun, trendy, and fashionable attire.

Health & fitness enthusiasts

Health & Fitness Enthusiasts are often women female in the 25-44 age group. These enthusiasts own a variety of health-conscious apps.

Apartment renters

Apartment Renters skew towards women in the 18-24-year-old and 25-34-year-old age groups. This audience segment keeps up with their rent payments and apartment needs.

Bargain shoppers

Bargain Shoppers tend to range from 55-64 years old. They love a good sale and are always on the hunt for deals.

Build your own custom package

Work with our marketplace team to build your personal custom package based on your advertising strategy and key campaign objectives.

CPG shoppers trust OOH ads more than any other media channel

Deliver targeted impressions in priority markets by running ads on screens with a high volume of pedestrian traffic
Boost consideration and purchase intent along the entire customer journey where consumers are running errands
Drive sales by activating DOOH screens in a radius around stores where your product is carried