Broadsign SSP
Sell a Truly Omnichannel Campaign Within Your DSP
Use programmatic DOOH to activate omnichannel ad campaigns for your accounts. There's no implementation needed, your DSP already offers Broadsign SSP. Book a strategy call with our Head of Channel Partnerships to learn how to tap into incremental spend.
Drew Thachuk
Head of Channel Partnerships at Broadsign
This is why you need to leverage DOOH
$20 billion
Projected DOOH spend in 2024
Source: Statista
40%
Percentage of marketers that are planning to include DOOH in their 2024 strategy
Source: Statista
76%
Percentage of consumers who take an action after seeing a DOOH ad
Source: OAAA
These industries are scaling with OOH
Try programmatic dooh
Drive incremental in-platform spend from your accounts by leveraging Broadsign SSP
Premium global Dooh inventory
Say yes to global campaigns
Your clients operate globally, so do we. Our SSP offers a premium collection of the world's most in-demand OOH locations. Broadsign has you covered, wherever your client wants to advertise.
Efficient campaign launch
Say yes to complex campaigns
With Broadsign SSP, you get access to enriched targeting capabilities, robust reporting, contextual ad serving, and streamlined creative management. In a nutshell, our Auction Package technology allows you to efficiently take on more RFPs.
Flexible deal types
Say yes to campaign-specific deal types
Every campaign is different. That's why our SSP offers a range of deal types, including Private Marketplace (PMP), Programmatic Guaranteed (PG), and Open Exchange. This allows you to provide optionality to your clients.
Our SSP is Partnered with 35 + DSPs (including yours)
Try Broadsign SSP today
Increase in-platform ad spend
Say yes to previously hard-to-execute campaigns and campaigns you previously couldn't take on.
Launch campaigns quickly
Receive end-to-end account management to help you seamlessly go from planning to launch.
Sell DOOH confidently
The world's biggest and most trusted media owners choose Broadsign SSP.
Campaigns powered by broadsign SSP
HP uses DOOH to drive a +27% lift in purchase consideration for its new printer in South Africa
HP uses DOOH to drive a +27% lift in purchase consideration for its new printer in South Africa
Objective
Strategy
Results
Campaigns powered by broadsign SSP
Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market
Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market
Objective
Strategy
Results
Campaigns powered by broadsign SSP
Programmatic DOOH drives a 105% lift in positive brand image for Jotex home interiors
Programmatic DOOH drives a 105% lift in positive brand image for Jotex home interiors
Objective
Strategy
Results
Campaigns powered by broadsign SSP
H&M Portugal's campaign boosted brand image, ad recall and purchase consideration with pDOOH
H&M Portugal's campaign boosted brand image, ad recall and purchase consideration with pDOOH
Objective
Strategy
Results
Campaigns powered by broadsign SSP
Boehringer Ingelheim saw a +254% lift in positive brand image with its pDOOH campaign
Boehringer Ingelheim saw a +254% lift in positive brand image with its pDOOH campaign
Objective
Strategy
Results
Campaigns powered by broadsign SSP
White Claw's programmatic digital out-of-home campaign drives 74% lift in purchase consideration for vodka launch
White Claw's programmatic digital out-of-home campaign drives 74% lift in purchase consideration for vodka launch
Objective
Strategy
Results
Campaigns powered by broadsign SSP
How foodora's creative, targeted programmatic digital out-of-home campaign reached 1 million viewers
How foodora's creative, targeted programmatic digital out-of-home campaign reached 1 million viewers
Objective
Strategy
Results
Campaigns powered by broadsign SSP
How Kinetic, Outmoove and Beyond Outdoor successfully drove Peugeot's data-powered programmatic DOOH campaign
How Kinetic, Outmoove and Beyond Outdoor successfully drove Peugeot's data-powered programmatic DOOH campaign
Objective
Strategy
Results
Campaigns powered by broadsign SSP
How Pepsi Max used programmatic digital out-of-home to retarget fans
How Pepsi Max used programmatic digital out-of-home to retarget fans
Objective
Strategy
Results
Campaigns powered by broadsign SSP
XITE reached 250,000 festival-goers with multichannel programmatic ads
XITE reached 250,000 festival-goers with multichannel programmatic ads
Objective
Strategy
Results
Campaigns powered by broadsign SSP
How Public Mobile used real-time digital out-of-home to increase brand awareness and recall
How Public Mobile used real-time digital out-of-home to increase brand awareness and recall
Objective
Strategy
Results
“As a leading DOOH SSP and ad server, Broadsign offers scalable access to premium inventory, empowering our clients to reach their target audiences effectively and efficiently, translating into quicker campaign launches, optimized targeting strategies, and ultimately, improved ROI for advertisers in DOOH.”
Michael shang
SVP of Advertising Technologies
StackAdapt
“We chose to collaborate with Broadsign for two pivotal reasons. Firstly, their expansive inventory reach impeccably aligns with our business opportunities, ensuring comprehensive and strategic DOOH coverage. Secondly, our decision was swayed by a shared mindset with Broadsign, particularly in terms of features and our vision for market evolution, helping to enhance the accuracy and effectiveness of DOOH campaigns”.
Emma labrador
Chief Marketing Officer
Displayce
“When it comes to adding DOOH to our platform, we want to partner with the best, making Broadsign an obvious choice. Our work together will enhance the illumin platform by providing marketers access to a massive pool of premium DOOH inventory in one easy-to-use, connected canvas. It's a testament to our continued commitment to help redefine the industry's cross-channel journey.”
Andrey feldman
Vice President of Products
Illumin
“As a leading DOOH SSP and ad server, Broadsign offers scalable access to premium inventory, empowering our clients to reach their target audiences effectively and efficiently, translating into quicker campaign launches, optimized targeting strategies, and ultimately, improved ROI for advertisers in DOOH.”
Michael shang
SVP of Advertising Technologies
StackAdapt
“We chose to collaborate with Broadsign for two pivotal reasons. Firstly, their expansive inventory reach impeccably aligns with our business opportunities, ensuring comprehensive and strategic DOOH coverage. Secondly, our decision was swayed by a shared mindset with Broadsign, particularly in terms of features and our vision for market evolution, helping to enhance the accuracy and effectiveness of DOOH campaigns”.
Emma labrador
Chief Marketing Officer
Displayce
“When it comes to adding DOOH to our platform, we want to partner with the best, making Broadsign an obvious choice. Our work together will enhance the illumin platform by providing marketers access to a massive pool of premium DOOH inventory in one easy-to-use, connected canvas. It's a testament to our continued commitment to help redefine the industry's cross-channel journey.”
Andrey feldman
Vice President of Products
Illumin
“As a leading DOOH SSP and ad server, Broadsign offers scalable access to premium inventory, empowering our clients to reach their target audiences effectively and efficiently, translating into quicker campaign launches, optimized targeting strategies, and ultimately, improved ROI for advertisers in DOOH.”
Michael shang
SVP of Advertising Technologies
StackAdapt
“We chose to collaborate with Broadsign for two pivotal reasons. Firstly, their expansive inventory reach impeccably aligns with our business opportunities, ensuring comprehensive and strategic DOOH coverage. Secondly, our decision was swayed by a shared mindset with Broadsign, particularly in terms of features and our vision for market evolution, helping to enhance the accuracy and effectiveness of DOOH campaigns”.
Emma labrador
Chief Marketing Officer
Displayce
“When it comes to adding DOOH to our platform, we want to partner with the best, making Broadsign an obvious choice. Our work together will enhance the illumin platform by providing marketers access to a massive pool of premium DOOH inventory in one easy-to-use, connected canvas. It's a testament to our continued commitment to help redefine the industry's cross-channel journey.”
Andrey feldman
Vice President of Products
Illumin
Scale your accounts with DOOH
Book a time with our Head of Channel Partnerships to understand how to start leveraging and selling programmatic DOOH today.
Drew Thachuk
Head of Channel Partnerships at Broadsign