Inventory Packages

Healthcare & Pharma

Deliver healthcare messaging directly to the general public by placing informative, engaging DOOH ads in high-traffic areas, and keeping audiences up-to-date on health recommendations, products, and services.

Want a tour of the Healthcare & Pharma package?

Audience Segments

General Public, Pharmacy Patrons

Points of Interest

Point-of-care facilities, Pharmacies, Hospitals

Dayparts

Work hours
Peak commute hours

Venue Types

Audience: All screens that index against the intended audience
Place-based: Hospitals, pharmacies and doctor's offices
Outdoor: Billboard, urban panels and transit shelters within proximity to pharmacies and point-of-care offices

Discover our "Healthcare & Pharma" audience segments

Category

Description

Parents

Parents are primarily between the ages of 25-44, with above-average household income, and have young children still living at home. They stream lots of family content and may also have various casual games readily available for entertainment.

Family caretakers

Family Caretakers are often women in their 40s and 50s, with average household income in the $25-$40k range. They shuttle around town hunting for bargains and are often very health conscious.

Pharmacy patrons

Pharmacy Patrons are primarily women between 25-34 years old, 35-44 years old and 45-54 years old. The highest concentration of this audience is in the 55+ age group and the lowest concentration is in the 18-24 age group.

Health & fitness Enthusiasts

Health & Fitness Enthusiasts are often women female in the 25-44 age group. These enthusiasts own a variety of health-conscious apps.

New dads

New Dads are predominantly in the 25-34 age group, with a household income in the $40-60k range. They've configured all of their baby gadgets and utility apps to help care for their child.

New moms

New Moms are predominately in their 20s and 30s, with household income most often in the $40-60k range. They are often found planning and shopping for baby products to help care for their child.

Pet owners

Pet Owners are predominantly in the 25-44 age group, with an above-average household income. They are busy professionals by day, who often leverage pet services to watch or groom their furry best friends. They try to stay fit outside of work, are tech-savvy, and have likely outfitted their homes with smart technology.

Expectant parents

Expectant Parents are predominately in their 20s and 30s. They are primarily first-time parents who are learning about and planning for the newest addition to the family.

Singles

Singles are primarily men; over 60% of this audience is in the 18-34 age group.

Avid runners

Avid Runners are evenly distributed across genders, and most often fit within the 25-44 year old range. App ownership includes GPS apps as well as health and fitness focused apps.

Boost awareness for healthcare & pharma brands

Deliver healthcare messages directly to the general public by running DOOH ads in high-traffic areas
Advertise new products or services in long-dwell time venues where audiences are thinking about health benefits, like doctor's offices
Place DOOH ads in close proximity to care centres and clinics that include directions or clinic hours

Deliver the most precise and transparent OOH campaigns with built-in targeting

Each package is equipped with pre-selected, data-driven breakdowns of audience segments, environments, dayparts, and venue types that are fully customizable based on your campaign objectives.

Purchase a curated supply of audiences and inventory with data delivered through a single deal ID
Leverage data triggers like weather, events, or financial market conditions to quickly deliver intelligent campaigns
Exclude specific venues or locations based on campaign parameters
Experience complete transparency with access to each package's granular details like screen location and audience segments

Measure the success of your OOH campaign

In addition to reporting capabilities that are built into DSPs, Broadsign also offers a variety of measurement capabilities through third-party partners to meet your needs.

Brand lift studies measure a DOOH campaign's effect on overall brand metrics like ad recall, awareness and perception, consideration, and intent. They're often conducted via surveys broadcasted in geo-locations within a specific zone of the exposed DOOH screens.

Foot traffic studies provide insights into immediate attribution by mapping audience travel patterns before and after they pass specific screens or points of interest. Brands with physical locations commonly use this type of measurement to measure a lift in store visits post-DOOH exposure.

Capture device IDs when audiences enter defined location boundaries to determine qualified audience profiles which can later be retargeted with mobile ads via your DSP.

QR codes on DOOH ads offer an interactive and accurate way to measure engagement by tracking the number of codes scanned and sequential offers delivered based on interactions.

Find the right audience segment for your campaign