Brand lift studies measure a DOOH campaign's effect on overall brand metrics like ad recall, awareness and perception, consideration, and intent. They're often conducted via surveys broadcasted in geo-locations within a specific zone of the exposed DOOH screens.
Inventory Packages
Travel & tourism
Boost awareness for destinations and local businesses with regional-specific content, delivering DOOH ads in areas with a high concentration of target audiences and adapting messaging based on screen location.
Want a tour of the Travel & Tourism package?
Audience Segment
Travel Intenders
Points of Interest
Airports, Premium lounges, Luxury retail stores
Dayparts
- Commute to work
- Work business hours
Venue Types
- Audience: All screens that index against the intended audience
- Place-based: Airports and airport lounges
- Outdoor: In proximity and/or on cardinal path to airport
Moments
Play relevant ads based on financial and weather conditions, such as desirable destination weather, a convenient currency rate, or poor local weather.
Discover our "Travel & Tourism" audience segments
Category
Description
Business Travelers
Business Travellers are predominantly 25-54 years old. They are always on the road and dining out with clients and partners. Their average household income is $75k+.
Vacationers
Vacationers span an extensive age range, and their average household income is $60K+. They are working professionals with a fair amount of disposable income, looking for a change in pace from their normal 9-5 workday and workout routine.
Commuters
Commuters are predominantly 25-54 years old. They're working 9-5 and are often cost-conscious individuals. Their average household income is $40k+.
Cruise Travelers
Cruise Travellers are predominantly 25-54 years old. They are typically working professionals with an above-average household income, who often enjoy an extended time away from the normal routine.
Road Trippers
Road Trippers tend to be young and adventurous working professionals with above-average household incomes. They usually manage their trips and navigation with the help of travel apps. They enjoy eating out at well-reviewed places and streaming music for entertainment while out and about.
Travel Shoppers
Travel Shoppers are often 25-34-year-old working professionals or 55+ retirees with household incomes over $75k+. They research prospective destinations with the help of travel apps and shop around using comparison tools, package travel sites, and options via their preferred airline apps that offer frequent flier miles.
Cruise Shoppers
Cruise Shoppers are often 25-34-year-old working professionals or 55+ retirees with household incomes over $75k+. They research prospective destinations with the help of travel apps and shop around using comparison tools, package travel sites, and options via their preferred airline apps that offer frequent flier miles.
Flight Shoppers
Flight Shoppers are often 25-34-year-old working professionals or 55+ retirees with household incomes over $75k+. They research prospective destinations with the help of travel apps and shop around using comparison tools, package travel sites, and options via their preferred airline apps that offer frequent flier miles.
Hotel Shoppers
Hotel Shoppers are often 25-34-year-old working professionals or 55+ retirees with household incomes over $60k+. They use apps to shop for different accommodations with a range of amenities and options and may compare those with their preferred hotel app that earn them loyalty points.
Rental Car Shoppers
Rental Car Shoppers are predominantly 25-34-year-old working professionals with a household income greater than $100k+. They want the freedom and flexibility to travel and explore on their preferred itinerary and often earn frequent flier miles with their airlines or specific rental companies.
Drive brand awareness for airlines, hotels, destinations, and more!
- Place DOOH ads in key locations where audiences are thinking about travel
- Stay top-of-mind as consumers move from the awareness to the decision-making stage
- Showcase seasonal promotions by customizing messaging based on certain times of the year, like winter break
Deliver the most precise and transparent OOH campaigns with built-in targeting
Each package is equipped with pre-selected, data-driven breakdowns of audience segments, environments, dayparts, and venue types that are fully customizable based on your campaign objectives.
- Purchase a curated supply of audiences and inventory with data delivered through a single deal ID
- Leverage data triggers like weather, events, or financial market conditions to quickly deliver intelligent campaigns
- Exclude specific venues or locations based on campaign parameters
- Experience complete transparency with access to each package's granular details like screen location and audience segments
Great Travel & Tourism Campaigns
How Samsonite's pDOOH campaign boosted brand KPIs by extending the reach of video ads
How Samsonite's pDOOH campaign boosted brand KPIs by extending the reach of video ads
Geolocation
Major U.S. cities (New York City, Los Angeles, Seattle, Miami, Minneapolis, Austin)
Location Types
Office buildings, Malls, Convenience stores, Casual dining, Bars, Apartment buildings
Demographics
Late Gen Zs & younger millennials, conscious movers, flight and hotel shoppers
Strategy
DOOH ads ran alongside ads on online media channels like TikTok and YouTube
+14.5M impressions
1016 venues
1292 screensMeasure the success of your OOH campaign
In addition to reporting capabilities that are built into DSPs, Broadsign also offers a variety of measurement capabilities through third-party partners to meet your needs.
Foot traffic studies provide insights into immediate attribution by mapping audience travel patterns before and after they pass specific screens or points of interest. Brands with physical locations commonly use this type of measurement to measure a lift in store visits post-DOOH exposure.
Capture device IDs when audiences enter defined location boundaries to determine qualified audience profiles which can later be retargeted with mobile ads via your DSP.
QR codes on DOOH ads offer an interactive and accurate way to measure engagement by tracking the number of codes scanned and sequential offers delivered based on interactions.
Find the right audience segment for your campaign
Explore our Inventory Packages
See full inventory packages
Book your DOOH campaign
Work with our marketplace team to build a targeted DOOH strategy based on your business goals and key campaign objectives.