Brand lift studies measure a DOOH campaign's effect on overall brand metrics like ad recall, awareness and perception, consideration, and intent. They're often conducted via surveys broadcasted in geo-locations within a specific zone of the exposed DOOH screens.
Inventory Packages
Telco & Tech
Drive brand awareness and stay top-of-mind as mobile device users move throughout their day by delivering DOOH ads at key moments throughout the consumer path to purchase.
Want a tour of the Telco & Tech package?
Audience Segment
Tech & Gadget Enthusiasts
Points of Interest
Malls, Residential, Office buildings
Dayparts
- Commute to work
- Retail operating hours
Venue Types
- Audience: All screens that index against the intended audience
- Place-based: Malls and retail locations
- Outdoor: Billboard, urban panels and transit shelters within proximity to point-of-purchase locations
Moments
Play relevant ads based on technology stock prices
Discover our "Telco & Tech" audience segments
Category
Description
Tech & gadget enthusiasts
Tech & Gadget Enthusiasts are evenly distributed across genders. Over 50% of this audience appears in the 25-34-year-old and 35-44-year-old age ranges. Nearly 50% of Tech & Gadget Enthusiasts have a household income over $100k.
Wireless plan app Owners
Wireless Plan App Owners are evenly distributed across genders and fairly evenly distributed across age groups, with the heaviest concentration of users in the 55+ age group.
Electronic shoppers
Electronics Shoppers are usually men and are evenly distributed across age groups. They can be found out and about, often on the hunt for their next tech buy.
WiFi finders users
WiFi-Finder Users are evenly distributed across genders and age groups. They can be found looking for stronger WiFi signals to stream their next movie or TV show.
Prepaid phone users
Prepaid Phone Users are evenly distributed across genders and most age groups, with the heaviest concentration in the 55+ age group.
Home entertainment enthusiasts
Home Entertainment Enthusiasts are evenly distributed across genders. This audience is most likely in the 25-34-year-old, 35-44-year-old and 45-54-year-old age groups. These enthusiasts power their home entertainment systems with the help of mobile apps.
Home automation Enthusiasts
Home Automation Enthusiasts are equally distributed across genders and age ranges. Their goal is to create a tech-savvy home environment and they have the latest and greatest apps to help automate their smart homes.
Tech & gadget shoppers
Tech & Gadget Shoppers are evenly distributed across genders, and range from 25-55+ years old. This audience researches and reviews their tech and gadget buys via apps.
Increase store visits, mobile phone sales, subscriptions, and more!
- Drive consumers in-store with strategically placed DOOH ads that are in proximity to your point of interest
- Promote special sales initiatives like unlimited data or family plans to encourage non-subscribers to join your network
- Leverage season trends like back-to-school to reach audiences who may be looking to purchase or upgrade a device
Deliver the most precise and transparent OOH campaigns with built-in targeting
Each package is equipped with pre-selected, data-driven breakdowns of audience segments, environments, dayparts, and venue types that are fully customizable based on your campaign objectives.
- Purchase a curated supply of audiences and inventory with data delivered through a single deal ID
- Leverage data triggers like weather, events, or financial market conditions to quickly deliver intelligent campaigns
- Exclude specific venues or locations based on campaign parameters
- Experience complete transparency with access to each package's granular details like screen location and audience segments
Great Telco & Tech Campaigns
HP uses DOOH to drive a +27% lift in purchase consideration for its new printer in South Africa
HP uses DOOH to drive a +27% lift in purchase consideration for its new printer in South Africa
Geolocation
South African cities
Location Types
Billboards, Urban Panels, Retail
Demographics
Parents aged 25-54
Strategy
Video and non-video DOOH ads that displayed the promotional offer of “up to 3 years of ink included in the box.”
+3.7M impressions
1016 venues
1292 screensMeasure the success of your OOH campaign
In addition to reporting capabilities that are built into DSPs, Broadsign also offers a variety of measurement capabilities through third-party partners to meet your needs.
Foot traffic studies provide insights into immediate attribution by mapping audience travel patterns before and after they pass specific screens or points of interest. Brands with physical locations commonly use this type of measurement to measure a lift in store visits post-DOOH exposure.
Capture device IDs when audiences enter defined location boundaries to determine qualified audience profiles which can later be retargeted with mobile ads via your DSP.
QR codes on DOOH ads offer an interactive and accurate way to measure engagement by tracking the number of codes scanned and sequential offers delivered based on interactions.
Find the right audience segment for your campaign
Explore our Inventory Packages
See full inventory packages
Book your DOOH campaign
Work with our marketplace team to build a targeted DOOH strategy based on your business goals and key campaign objectives.