Brand lift studies measure a DOOH campaign's effect on overall brand metrics like ad recall, awareness and perception, consideration, and intent. They're often conducted via surveys broadcasted in geo-locations within a specific zone of the exposed DOOH screens.
Inventory Packages
Retail
Influence point-of-purchase and e-commerce sales with high-impact DOOH ads along the path-to-purchase that drive brand awareness and capture consumer interest in priority markets.
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Audience Segment
Retail Shoppers
Points of Interest
Malls, Restaurants, College & Universities
Dayparts
- Shopping patterns
- Weekend shopping
Venue Types
- Audience: All screens that index against the intended audience
- Place-based: Malls, pharmacies and convenience stores
- Outdoor: Billboard, urban panels and transit shelters within shopping distance of retail stores
Discover our "Retail Shoppers" audience segments
Category
Description
Bargain shoppers
Bargain Shoppers tend to range from 55-64 years old. They love a good sale and are always on the hunt for deals.
Daily deals consumers
Daily Deal Consumers are primarily women evenly distributed across all age ranges. They love a good sale and can also shop using coupons.
Auction shoppers
Auction Shoppers include a fairly even split between genders across all age groups, but most likely in the 55-64-year-old age group.
Department store shoppers
Department Store Shoppers are primarily women and are most likely in the 55-64 age range. You will likely see this group of shoppers in-store looking for the next best thing.
Holiday shoppers
Holiday Shoppers appear each year as the holiday season begins to approach. This seasonal segment includes slightly more women than men across all age groups.
Flower shoppers
Flower Shoppers are reasonably evenly distributed across all genders, and nearly half of this audience appears in the 25-34 year old age range.
Office supply shoppers
Office Supply Shoppers range from 45-55+ years old. They range from office managers to executive assistants who are often searching for office supplies.
Boost foot traffic and sales as consumers return to in-store shopping
- Deliver targeted impressions while audiences are commuting, running errands or shopping in high traffic areas
- Activate DOOH ads as a last-mile push to get audiences in-store on screens across the path-to-purchase
- Raise awareness for in-store promotions with special-offer messaging that drives consumers to your store
Deliver the most precise and transparent OOH campaigns with built-in targeting
Each package is equipped with pre-selected, data-driven breakdowns of audience segments, environments, dayparts, and venue types that are fully customizable based on your campaign objectives.
- Purchase a curated supply of audiences and inventory with data delivered through a single deal ID
- Leverage data triggers like weather, events, or financial market conditions to quickly deliver intelligent campaigns
- Exclude specific venues or locations based on campaign parameters
- Experience complete transparency with access to each package's granular details like screen location and audience segments
Great Retail Campaigns
How Holt Renfrew drove 400,000 store visits and a +500% lift in intent with its programmatic DOOH campaign
How Holt Renfrew drove 400,000 store visits and a +500% lift in intent with its programmatic DOOH campaign
Geolocation
Major Canadian cities (Toronto, Vancouver, Montreal, Calgary, Ottawa)
Location Types
Billboards, Bus shelters, Urban office buildings, residential buildings
Demographics
Households with 100K+ income, Arts, Culture, & Entertainment enthusiasts, Food & Restaurant enthusiasts, Designer shoppers, Fashion & Retail shoppers
Strategy
DOOH ads were displayed on screens around closing competitor stores. Venues in proximity to Holt Renfrew locations were also leveraged, including apartment buildings mapped back to the retailer's target consumers
50M impressionsGreat Retail Campaigns
How Samsonite's pDOOH campaign boosted brand KPIs by extending the reach of video ads
How Samsonite's pDOOH campaign boosted brand KPIs by extending the reach of video ads
Geolocation
Major U.S. cities (New York City, Los Angeles, Seattle, Miami, Minneapolis, Austin)
Location Types
Office buildings, Malls, Convenience stores, Casual dining, Bars, Apartment buildings
Demographics
Late Gen Zs & younger millennials, conscious movers, flight and hotel shoppers
Strategy
DOOH ads ran alongside ads on online media channels like TikTok and YouTube
+14.5M impressions
1016 venues
1292 screensMeasure the success of your OOH campaign
In addition to reporting capabilities that are built into DSPs, Broadsign also offers a variety of measurement capabilities through third-party partners to meet your needs.
Foot traffic studies provide insights into immediate attribution by mapping audience travel patterns before and after they pass specific screens or points of interest. Brands with physical locations commonly use this type of measurement to measure a lift in store visits post-DOOH exposure.
Capture device IDs when audiences enter defined location boundaries to determine qualified audience profiles which can later be retargeted with mobile ads via your DSP.
QR codes on DOOH ads offer an interactive and accurate way to measure engagement by tracking the number of codes scanned and sequential offers delivered based on interactions.
Find the right audience segment for your campaign
Explore our Inventory Packages
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Book your DOOH campaign
Work with our marketplace team to build a targeted DOOH strategy based on your business goals and key campaign objectives.