Inventory Packages

Beauty & Wellness

Build brand awareness and generate excitement for new product launches with eye-catching DOOH displays that promote your brands in high-traffic locations and in close proximity to retail locations.

Want a tour of the Beauty & Wellness package?

Audience Segment

Health & Beauty Enthusiasts

Points of Interest

Airports, Luxury retail stores, Pharmacies

Dayparts

Commute to work
Weekend shopping

Venue Types

Audience: All screens that index against the intended audience
Place-based: Salons, gyms, spas
Outdoor: Billboard, urban panels and transit shelters within proximity to retail stores and pharmacies

Discover our "Health & Beauty" audience segments

Category

Description

Fitness device owners

Fitness Device Owners are often women across all age groups. They are very health-conscious and often will own a variety of health-related mobile apps.

Health & fitness enthusiasts

Health & Fitness Enthusiasts are often women female in the 25-44 age group. These enthusiasts own a variety of health-conscious apps.

Influencers

Influencers are evenly distributed across genders and are most often in the 18-24, 25-34 and 35-44 age groups.

Home chefs

Home Chefs are often women in the 25-44 age group. They are usually working parents, conscious of the food they eat, are into fitness and health and have a household income of $40k+.

Singles

Singles skew male and over 60% of this audience is in the 18-34 year age ranges.

Social influencers

Social Influencers are evenly distributed across genders. They are most likely in the 18-24 and 25-34 year age ranges, and equally distributed across 35-55+ age ranges. This audience is busy influencing products and/or services with the help of social media apps.

Concertgoers

Concertgoers slightly skew towards women in the 25-34 year age range. This audience is either looking for their next show or big event or on their way to a concert.

Amplify your omnichannel marketing strategy with DOOH

Incorporate DOOH advertising into your campaign to drive product awareness, consideration and brand engagement
Create excitement for product launches that promote your brand in high-traffic locations
Reach consumers that are already in the buying mindset by advertising in close proximity to relevant retail locations

Deliver the most precise and transparent OOH campaigns with built-in targeting

Each package is equipped with pre-selected, data-driven breakdowns of audience segments, environments, dayparts, and venue types that are fully customizable based on your campaign objectives.

Purchase a curated supply of audiences and inventory with data delivered through a single deal ID
Leverage data triggers like weather, events, or financial market conditions to quickly deliver intelligent campaigns
Exclude specific venues or locations based on campaign parameters
Experience complete transparency with access to each package's granular details like screen location and audience segments

Spotlight on great campaigns

Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market

Spotlight on great campaigns

Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market

Geolocation

French cities like Paris, Marseille, Lyon, Toulouse

Location Types

High-traffic retail and shopping mall locations

Demographics

Women under 50 years old

Strategy

The ads were displayed across retail trade areas to encourage on-the-spot purchases

+3.8M impressions

+200K ads served

See the case study

Measure the success of your OOH campaign

In addition to reporting capabilities that are built into DSPs, Broadsign also offers a variety of measurement capabilities through third-party partners to meet your needs.

Brand lift studies measure a DOOH campaign's effect on overall brand metrics like ad recall, awareness and perception, consideration, and intent. They're often conducted via surveys broadcasted in geo-locations within a specific zone of the exposed DOOH screens.

Foot traffic studies provide insights into immediate attribution by mapping audience travel patterns before and after they pass specific screens or points of interest. Brands with physical locations commonly use this type of measurement to measure a lift in store visits post-DOOH exposure.

Capture device IDs when audiences enter defined location boundaries to determine qualified audience profiles which can later be retargeted with mobile ads via your DSP.

QR codes on DOOH ads offer an interactive and accurate way to measure engagement by tracking the number of codes scanned and sequential offers delivered based on interactions.

Find the right audience segment for your campaign