Brand lift studies measure a DOOH campaign's effect on overall brand metrics like ad recall, awareness and perception, consideration, and intent. They're often conducted via surveys broadcasted in geo-locations within a specific zone of the exposed DOOH screens.
Inventory Packages
Consumer Packaged Goods
Capture consumer interest while maximizing campaign reach with high-impact proximity targeting throughout the path-to-purchase.
Want a tour of the Consumer Packaged Goods package?
Audience Segment
CPG Shoppers
Points of Interest
Grocery stores, Supermarkets, Daycares, Banks
Dayparts
- Grocery shopping patterns
- Daycare pick up and drop off
Venue Types
- Audience: All screens that index against the intended audience
- Place-based: Grocery stores, preschools, transit
- Outdoor: Billboard, urban panels, and transit shelters within proximity to retailers
Moments
Play relevant content based on weather conditions that strategically promote your product
Discover our "CPG Shoppers" audience segments
Category
Description
Department store shoppers
Department Store Shoppers are primarily women and are most likely in the 55-64 age range. You will likely see this group of shoppers in-store looking for the next best thing.
Impulse buyers
Impulse Buyers tend to be women in the 25-34-year-old age group.
College kids
College Kids are evenly distributed across genders; over 50% of this audience segment is in the 18-24 age range.
Ticket shoppers
Ticket Shoppers are evenly distributed across genders, often in the 25-34-year-old age group. This audience is always on the lookout for tickets to their next show or major event.
Expectant parents
Expectant Parents are predominately in their 20s and 30s. They are primarily first-time parents who are learning about and planning for the newest addition to the family.
Young & hip shoppers
Young & Hip Shoppers are often women in the 18-24-year-old and 25-34-year-old age groups. These shoppers often search for fun, trendy, and fashionable attire.
Health & fitness enthusiasts
Health & Fitness Enthusiasts are often women female in the 25-44 age group. These enthusiasts own a variety of health-conscious apps.
Apartment renters
Apartment Renters skew towards women in the 18-24-year-old and 25-34-year-old age groups. This audience segment keeps up with their rent payments and apartment needs.
Bargain shoppers
Bargain Shoppers tend to range from 55-64 years old. They love a good sale and are always on the hunt for deals.
CPG shoppers trust OOH ads more than any other media channel
- Deliver targeted impressions in priority markets by running ads on screens with a high volume of pedestrian traffic
- Boost consideration and purchase intent along the entire customer journey where consumers are running errands
- Drive sales by activating DOOH screens in a radius around stores where your product is carried
Deliver the most precise and transparent OOH campaigns with built-in targeting
Each package is equipped with pre-selected, data-driven breakdowns of audience segments, environments, dayparts, and venue types that are fully customizable based on your campaign objectives.
- Purchase a curated supply of audiences and inventory with data delivered through a single deal ID
- Leverage data triggers like weather, events, or financial market conditions to quickly deliver intelligent campaigns
- Exclude specific venues or locations based on campaign parameters
- Experience complete transparency with access to each package's granular details like screen location and audience segments
Spotlight on great campaigns
Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market
Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market
Geolocation
French cities like Paris, Marseille, Lyon, Toulouse
Location Types
High-traffic retail and shopping mall locations
Demographics
Women under 50 years old
Strategy
The ads were displayed across retail trade areas to encourage on-the-spot purchases
+3.8M impressions
+200K ads servedMeasure the success of your OOH campaign
In addition to reporting capabilities that are built into DSPs, Broadsign also offers a variety of measurement capabilities through third-party partners to meet your needs.
Foot traffic studies provide insights into immediate attribution by mapping audience travel patterns before and after they pass specific screens or points of interest. Brands with physical locations commonly use this type of measurement to measure a lift in store visits post-DOOH exposure.
Capture device IDs when audiences enter defined location boundaries to determine qualified audience profiles which can later be retargeted with mobile ads via your DSP.
QR codes on DOOH ads offer an interactive and accurate way to measure engagement by tracking the number of codes scanned and sequential offers delivered based on interactions.
Find the right audience segment for your campaign
Explore our Inventory Packages
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Book your DOOH campaign
Work with our marketplace team to build a targeted DOOH strategy based on your business goals and key campaign objectives.