Brand lift studies measure a DOOH campaign's effect on overall brand metrics like ad recall, awareness and perception, consideration, and intent. They're often conducted via surveys broadcasted in geo-locations within a specific zone of the exposed DOOH screens.
Inventory Packages
Financial Services
Deliver contextually relevant DOOH ads at moments when consumers are likely to be thinking about payment, like promoting credit card cash-back rewards at the gas pump or checkout counter.
Want a tour of the Financial Services package?
Audience Segment
Consumers
Points of Interest
Transit, Airports, Banks
Dayparts
- Work hours
- Peak commute hours
Venue Types
- Audience: All screens that index against the intended audience
- Place-based: Banks and residences
- Outdoor: Billboard, urban panels, and transit shelters within proximity to financial institutions
Moments
Play relevant ads based on currencies, interest rates, cryptocurrency and commodities
Discover our "Financial Services" audience segments
Category
Description
Home financial Planners
Home Financial Planners are usually women between 25-34 years old. They are likely parents who are looking to make every dollar count. Their household incomes vary, siting within either high-income households or low-income households.
Active traders
Active Traders are in it to win it by staying connected to the financial marketplace and are primarily men in the 35-44-year-old age group.
Insurance owners
Insurance Owners include a high concentration of 25-44-year-olds, with a relatively even split amongst genders. This audience will likely also own transportation-focused apps along with insurance provider apps.
Mobile banking users
Mobile Banking Users have a fairly even distribution across age groups, although 18-24-year-olds are less likely to appear in this audience segment.
Retirement planners
Retirement Planners are equally distributed across genders. Over 55% of this audience is in the $75-100k+ income bracket.
Increase brand awareness and consideration for financial services
- Deliver ads at moments where consumers are likely to be thinking about payments, like at the gas pump
- Drive awareness on a mass-reach scale by targeting specific audiences with ads, like travel rewards for frequent flyers
- Place ads in key neighbourhoods where your target audience resides or within proximity to your retail locations
Deliver the most precise and transparent OOH campaigns with built-in targeting
Each package is equipped with pre-selected, data-driven breakdowns of audience segments, environments, dayparts, and venue types that are fully customizable based on your campaign objectives.
- Purchase a curated supply of audiences and inventory with data delivered through a single deal ID
- Leverage data triggers like weather, events, or financial market conditions to quickly deliver intelligent campaigns
- Exclude specific venues or locations based on campaign parameters
- Experience complete transparency with access to each package's granular details like screen location and audience segments
Great Financial Services Campaigns
IG Wealth Management boosts brand funnel metrics with programmatic DOOH
IG Wealth Management boosts brand funnel metrics with programmatic DOOH
Demographics
Adults aged 35-65, Business professionals, High-income individuals
Strategy
Programmatic capabilities like unique audience and venue targeting used to reach desired demographics
+20M impressions
704 venues
1048 screensMeasure the success of your OOH campaign
In addition to reporting capabilities that are built into DSPs, Broadsign also offers a variety of measurement capabilities through third-party partners to meet your needs.
Foot traffic studies provide insights into immediate attribution by mapping audience travel patterns before and after they pass specific screens or points of interest. Brands with physical locations commonly use this type of measurement to measure a lift in store visits post-DOOH exposure.
Capture device IDs when audiences enter defined location boundaries to determine qualified audience profiles which can later be retargeted with mobile ads via your DSP.
QR codes on DOOH ads offer an interactive and accurate way to measure engagement by tracking the number of codes scanned and sequential offers delivered based on interactions.
Find the right audience segment for your campaign
Explore our Inventory Packages
See full inventory packages
Book your DOOH campaign
Work with our marketplace team to build a targeted DOOH strategy based on your business goals and key campaign objectives.