Inventory Packages

Entertainment & Media

Capture your next audience with DOOH ads that can build awareness for your next big event, promote an upcoming TV show or even increase demand and subscriptions for streaming services.

Explore our Entertainment & Media package

Audience Segment

Entertainment enthusiasts

Points of Interest

Concert venues, movie theatres, sports arenas, night clubs

Dayparts

Happy hour
Weekends

Venue Types

Audience: All screens that index against the intended audience
Place-based: Malls, restaurants, bars, and theatres
Outdoor: Billboard, urban panels and transit shelters within proximity to entertainment & sports arenas

Discover our "Entertainment & Media" audience segments

Category

Description

Concertgoers

Concertgoers slightly skew towards women in the 25-34 year age range. This audience is either looking for their next show or big event or on their way to a concert.

Movie buffs

Movie Buffs are evenly distributed across genders and age groups. While everyone loves a good movie, this audience is passionate about keeping up-to-date about watching the latest movies. They usually use movie and cinema-related apps.

Music lovers

Music Lovers are evenly distributed across genders and are slightly more likely to appear in the 25-34-year-old age range.

Ticket shoppers

Ticket Shoppers are evenly distributed across genders, often in the 25-34-year-old age group. This audience is always on the lookout for tickets to their next show or major event.

OTT device owners

Over-the-Top (OTT) Device Owners are often men and are most likely in the 18-24-year-old and 25-34-year-old age groups. This audience wants to stream their favourite television and video content without being tied to a standard cable subscription service.

Subscription Content streamers

Subscription Content Streamers are evenly distributed across genders, and while nearly 50% are in the 18-24 and 25-34 age ranges, they are evenly distributed across all other age groups. This audience loves to stream content and is willing to pay a premium for premium entertainment.

Music discovery enthusiasts

Music Discovery Enthusiasts are evenly distributed across genders and are most likely in the 18-44-year-old age group. On the hunt for their next favourite song, this audience uses traditional music streaming and discovery music apps.

Build your own custom package

Work with our marketplace team to build your personal custom package based on your advertising strategy and key campaign objectives.

Drive awareness for new movies, TV shows, concerts and live events

Create unique experiences by displaying dynamic content that capture audience attention in high-traffic areas
Generate mass excitement and awareness for new media with contextually relevant information like showtimes or ticket sales
Promote streaming platforms that encourage subscriptions, new content, special promos and more