Programmatic DOOH: A Team Sport? | AdTech Toronto 2022 Panel

July 5, 2022Kayla Caticchio

OOH remains the last category of media to go programmatic. What’s holding it back from agency-wide adoption? In this panel recording from our discussion at AdTech Toronto 2022, we examine how legacy agency structures are hindering agencies from embracing the potential of pDOOH, and thus truly innovating for their clients. We also take look at how inter-agency politics are impacting the wider adoption of pDOOH from a patchwork offering to a scalable solution.

Panellists:

Gah-Yee Won, Head of Innovation at Intuit
Jordan Smart, Director of Business Development at The Trade Desk
Travis Hall, Senior Programmatic Trader at Klever
Moderated by Alexie Lopez, Director of DSP Partnerships at Broadsign

Get started with programmatic DOOH

Book a discovery call with one of our experts to start planning your next campaign.


Recommended

March 8, 2023

How Marketmedios is making an impression with DOOH in Colombia

March 6, 2023

Broadsign Promotes Frank Vallenga to Vice President of SaaS Sales

March 8, 2023

Installing public EV charging stations at commercial properties: FAQs + tips on how to create EV-related revenue streams

February 27, 2023

In-store vs. online retail media: How each one impacts the consumer shopping experience

February 20, 2023

Q&A with Chief Technology Officer Bryan Mongeau: Why Broadsign decided to make a major platform change

February 15, 2023

OOH Executive Insights: Adam Green on challenges and opportunities for innovation in OOH