Opportunities and challenges in growing programmatic in DOOH
We proudly partnered with the IAB and PwC to interview media agencies, tech companies and out-of-home publishers to discover what is needed for programmatic digital out-of-home to reach its full potential.
The study dives into how:
- Education will grow media buyers' adoption of DOOH
- Standardization will streamline programmatic media spend
- Reducing fragmentation will further bring DOOH out of its silo